The Pioneers In Omni-Channel Loyalty & Data



The CrowdTwist Story

In 2009, we pioneered the concept of omni-channel loyalty. We created the first ever loyalty technology that was capable of aggregating cross-channel & 1st party data which could then be attributed back to individual customers.

Today, our technology provides marketers with a true 360-degree view of their customers across their digital, social, mobile and transactional channels, giving them the most comprehensive and actionable insights available. Leading brands and global data providers rely on our technology and the quality of our data to power how they acquire, engage & retain all their various customer segments.

Defining success, from engagement to sales, has been almost impossible—not just for start-ups, but for large, established enterprise brands as well. We invested in CrowdTwist's vision of totally redefining the loyalty & customer data space.

Rudina Seseri - Partner, Fairhaven Capital

The Management Team

Irving Fain
Chief Executive Officer & co-founder

Irving is responsible for providing the vision and strategic direction of CrowdTwist. A relentless entrepreneur, in 2009, he co-founded CrowdTwist in order to help connect brands and customers. Irving believed a cross-channel loyalty platform would give marketers the data they needed to be able to offer personalized and relevant experiences to their customers. Irving has been featured by CNBC and TechCrunch and is a contributor to The Wall Street Journal, Inc., and other leading business media outlets. Irving lives in New York City and is an avid surfer, snowboarder and traveler.

Chuck Ellison
President & Chief Operating Officer

Chuck is responsible for guiding the operational excellence that keeps CrowdTwist growing. He brings over 30 years of experience working with technology companies where he's been responsible for managing the sales, marketing and client success teams. Chuck is an expert in systems implementation, process development, market strategy and talent recruitment for growing organizations. He was an early employee at Microsoft where he led sales for Government, Education & Corporate Accounts. Chuck lives in New York City and is an avid cyclist, tough mudder competitor and car enthusiast.

Josh Bowen
Chief Corporate Development Officer & co-founder

Josh is responsible for building high-value strategic relationships and partnerships for CrowdTwist. He brings almost two decades of experience in digital media and technology, and prior to co-founding CrowdTwist, was responsible for guiding digital strategy, operations and business development for industry leading entertainment companies. Josh enjoys spending his free time exploring all that New York City has to offer and volunteers as a mentor for New York Needs You.

Eric Rosenthal
SVP, Sales

Eric leads CrowdTwist's Sales team and is responsible for driving revenue and growth for the company. He has a wealth of knowledge and a proven track record in helping to build, manage and scale sales based organizations for high growth, SaaS based, technology start-ups. Eric has extensive experience in CRM, Analytics, Advertising Platforms, Digital & Social Media and more. Eric is a walking encyclopedia of basketball facts, a snappy dresser, health nut and avid runner.

Adam Trisk
SVP, Marketing

Adam is responsible for leading the brand and lead generation marketing efforts for CrowdTwist. Adam has helped drive marketing and growth strategies for both internationally recognized Fortune 500 brands as well as various start-ups. Adam has provided strategic oversight and marketing services for new product launches as well as established businesses looking to create new market opportunities. Adam is an avid outdoorsman and enjoys hiking, cycling, climbing, snowboarding and fishing.

Dennis Tze
SVP, Client Success

Dennis leads the Client Success team at CrowdTwist and is focused on making sure our Clients are successful. Dennis has more than 20 years of experience with both start-ups & Fortune 500 companies and spent over a decade working at American Express where he led multiple loyalty programs. He is an expert in creating new opportunities for businesses through innovation, data-driven marketing and corporate partnerships. Dennis enjoys playing basketball & trying new foods.

Brian DeShong
VP, Engineering

Brian leads the technology group at CrowdTwist. He brings more than 15 years of experience as a developer, software architect and systems administrator and has a proven track record in building high performance, scalable web applications, as well as extensive management experience. Brian has a deep interest in all things having to do with Mac and iOS development and created an app named FloodWatch that is regularly used by first responders to monitor flood waters.

Vivek Palan
VP, Product

Vivek is responsible for leading the strategy, roadmap and development of CrowdTwist's loyalty and Data platforms. Prior to joining CrowdTwist, Vivek led the development of several marketing analytics products for Acxiom’s AOS platform. Vivek has a strong background and interest in mobile CRM strategies and has filed 4 patents focused on measuring and analyzing consumer engagement. Vivek has lived in both New York and Silicon Valley and is an avid outdoorsman.


Investors

fairhaven

Focuses investments on entrepreneurs who build high-potential technology companies with rapid growth characteristics

softbank

Invests in companies who develop innovative new ways of connecting people, devices and the world

bdmi

Invests in companies who are developing innovative digital media technologies, products and global distribution channels

kbs

Investors in entrepreneurs with solid teams and great ideas who are focused on ad technologies, mobile and design


Advisory Board


marc-speichert

Marc Speichert

L’Oreal, Global Chief Marketing Officer
Marc serves as the global chief marketing officer, of L’Oreal where he is responsible for overseeing the company’s marketing, consumer and shopper insights, media and digital investment and innovation, digital IT, marketing services procurement and business development globally across four divisions. Prior to joining, L’Oreal Speichert spent 13 years at Colgate Palmolive, where he rose from the position of trainee to senior product manager and then marketing director in Greece, before his final role as marketing director.


Shiv_Singh_CrowdTwist

Shiv Sing

VISA, SVP of Global Brand and Marketing Transformation
Shiv is currently the SVP of Global Brand and Marketing Transformation for Visa and was formerly the global head of digital for PepsiCo, where he led the embrace of new social-viewing platforms like Pepsi Sound Off and Pepsi Pulse, as well as partnerships with Twitter and others. Prior to PepsiCo, Singh was the global social media lead for Razorfish, where he spent 11 years.


Carol_Kruze_CrowdTwist

Carol Kruse

Tough Mudder, CMO
Carol spent almost a decade leading Interactive Marketing at The Coca-Cola Company, including more than three years serving as the global vice president of Digital. More recently, Kruse served as SVP and CMO at ESPN, where she was responsible for all aspects of the development, management and global expansion of the ESPN brand, including the marketing of ESPN’s six television networks and an extensive array of digital, mobile, radio, print and social products. Kruse recently assumed the role of CMO for Tough Mudder.

CrowdTwist is revolutionizing the multi-billion dollar loyalty & data space. The team brings a fresh vision to a massive industry in dire need of innovation & they wield the technical experience, passion & expertise to drive significant advances at a mind-bending scale.

Joe Medved - Partner, Softbank Capital

Strategic Loyalty & Data Partnerships With Global Leaders


acxiom

CrowdTwist is part of Acxiom’s Audience Operating System (AOS), which helps marketing teams plan, buy and deliver their advertising initiatives to the right audience across channels

ibm

CrowdTwist is part of IBM’s Digital Marketing Network, designed to help marketers integrate new market services and more easily measure and improve their effectiveness

vivaki

Data collected by CrowdTwist will be leveraged by SkySkraper, the Publicis Groupe big data platform operated by VivaKi, providing a single point of entry for brands looking to take advantage of rich 1st party data

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Contributing Members


colloquy

COLLOQUY® is a publishing, education and research practice that brings together more than 50,000 loyalty practitioners from around the world

l360

Loyalty 360 is a clearinghouse and think-tank who’s committed to bringing loyalty to the forefront as a critical strategy for marketers