CrowdTwist—Loyalty Marketing and Data Experts

The CrowdTwist Story

In 2009, CrowdTwist pioneered the concept of multichannel loyalty. We created the first ever loyalty technology that was capable of aggregating cross-channel and first party data which could then be attributed back to individual customers.

Today, our technology provides marketers with a true 360-degree view of their customers across their digital, social, mobile, and transactional channels, giving them the most comprehensive and actionable insights available. Leading brands and global data providers rely on our technology and the quality of our data to power how they acquire, engage, and retain all their various customer segments.

Defining success, from engagement to sales, has been almost impossible—not just for start-ups, but for large, established enterprise brands as well. We invested in CrowdTwist's vision of totally redefining the loyalty and customer data space.

Rudina Seseri - Partner, Fairhaven Capital

The Management Team

Scott Matthews
Chief Executive Officer

Scott Matthews oversees CrowdTwist’s growth strategies and is responsible for sustaining the company’s high level of client service. Before joining CrowdTwist, Scott served as CEO of WebCollage for four years. In 2013, he sold the company to Answers and became General Manager of Answers Syndication. Scott has more than 20 years of experience working at high tech companies and small SaaS early- stage companies, which include Siebel Systems, Optum, Interworld, and Secure Computing. Scott lives in Westchester, NY with his wife and four children. In his spare time, he enjoys golf and supports numerous charities, including the Ossining Food Pantry and the SPCA.

Josh Bowen
Corporate Development & Co-Founder

Josh is responsible for building high-value strategic relationships and partnerships for CrowdTwist. He brings almost two decades of experience in digital media and technology, and prior to co-founding CrowdTwist, was responsible for guiding digital strategy, operations, and business development for industry leading entertainment companies. Josh enjoys spending his free time exploring all that New York City has to offer and volunteers as a mentor for New York Needs You.

Khan Smith
Chief Product Officer

Khan oversees CrowdTwist’s product strategy and is responsible for developing new products and maintaining the company’s current offerings. He spent the last 15 years developing data-driven marketing solutions. Khan started his media career at Avenue A (aQuantive) and has since managed data, privacy, product development, and marketing strategies for MSN, TACODA, Short Tail Media, Sojern, Akamai, and Vibrant Media. Khan enjoys spending time with his family, restoring classic cars/motorbikes, and playing the trumpet.

Dennis Tze
Chief Revenue Officer

Dennis leads the Client Success and Sales teams at CrowdTwist. Dennis has more than 20 years of experience with both start-ups and Fortune 500 companies and spent over a decade working at American Express where he led multiple loyalty programs. He is an expert in creating new opportunities for businesses through innovation, data-driven marketing, and corporate partnerships. Dennis enjoys playing basketball and trying new foods.

Paul Juckiewicz
VP of Engineering

Paul is responsible for overseeing all technical aspects of CrowdTwist's Multichannel Loyalty and Analytics Solutions platform and growing the engineering team. He brings more than a decade of software engineering experience to the team. Prior to joining CrowdTwist, Paul held positions at Armanta, Lockheed Martin, and Emtrol. In his spare time, Paul enjoys participating in all types of outdoor activities and trying out new foods and restaurants.

Geoff Smith
SVP, Marketing

Geoff leads the Marketing team at CrowdTwist where he is responsible for developing thought leadership and innovative ROI-focused programs designed to build client and prospective client relationships. He helps the sales team move opportunities further, farther, and faster through the sales cycle. Geoff is a seasoned marketing technology marketer with more than 16 years of experience in marketing email, loyalty, and CRM solutions. Geoff loves to volunteer for his church and hang out with his wife and three kids.



Investors in entrepreneurs with solid teams and great ideas who are focused on ad technologies, mobile, and design


StarVest has deep domain knowledge and invests in technology-enabled business services and Software-as-a-Service (SaaS) companies


Invests in companies that are developing innovative digital media technologies, products, and global distribution channels


Focuses investments on entrepreneurs who build high-potential technology companies with rapid growth characteristics


Invests in companies that develop innovative new ways of connecting people, devices, and the world

Advisory Board


Marc Speichert

Google, Global Partner Lead
Marc serves as Global Partner Lead for Google in its global client and agency solutions division. Prior to joining Google, Speichert was Global CMO at L’Oreal where he was responsible for overseeing the company’s marketing, consumer and shopper insights, media and digital investment and innovation, digital IT, marketing services procurement, and business development globally across four divisions. Before joining L’Oreal, Speichert spent 13 years at Colgate Palmolive where he rose from the position of trainee to senior product manager, and then marketing director in Greece, before taking his final role as marketing director.


Shiv Singh

VISA, SVP of Global Brand and Marketing Transformation
Shiv is currently the SVP of Global Brand and Marketing Transformation for Visa. He formerly was the global head of digital for PepsiCo., where he led the embrace of new social-viewing platforms like Pepsi Sound Off and Pepsi Pulse, as well as partnerships with Twitter and others. Prior to PepsiCo., Singh was the global social media lead for Razorfish where he worked for 11 years.


Carol Kruse

Former Tough Mudder, CMO
Carol spent almost a decade leading Interactive Marketing at The Coca-Cola Company, including more than three years serving as the global vice president of Digital. Previously, Kruse served as SVP and CMO at ESPN, where she was responsible for all aspects of the development, management, and global expansion of the ESPN brand, including the marketing of ESPN’s six television networks and an extensive array of digital, mobile, radio, print, and social products.

CrowdTwist is revolutionizing the multi-billion dollar loyalty and data space. The team brings a fresh vision to a massive industry in dire need of innovation and they wield the technical experience, passion and expertise to drive significant advances at a mind-bending scale.

Joe Medved - Partner, Softbank Capital

Strategic Loyalty and Data Partnerships With Global Leaders


CrowdTwist is part of Acxiom’s Audience Operating System (AOS), which helps marketing teams plan, buy and deliver their advertising initiatives to the right audience across channels


CrowdTwist is part of IBM’s Digital Marketing Network, designed to help marketers integrate new market services and more easily measure and improve their effectiveness


Data collected by CrowdTwist will be leveraged by SkySkraper, the Publicis Groupe big data platform operated by VivaKi, providing a single point of entry for brands looking to take advantage of rich 1st party data


Contributing Members


COLLOQUY® is a publishing, education, and research practice that brings together more than 50,000 loyalty practitioners from around the world


Loyalty 360 is a clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical strategy for marketers