The CrowdTwist Story
In 2009, CrowdTwist pioneered the concept of multichannel loyalty. We created the first ever loyalty technology that was capable of aggregating cross-channel and first party data which could then be attributed back to individual customers.
Today, our technology provides marketers with a true 360-degree view of their customers across their digital, social, mobile, and transactional channels, giving them the most comprehensive and actionable insights available. Leading brands and global data providers rely on our technology and the quality of our data to power how they acquire, engage, and retain all their various customer segments.
Defining success, from engagement to sales, has been almost impossible—not just for start-ups, but for large, established enterprise brands as well. We invested in CrowdTwist's vision of totally redefining the loyalty and customer data space.Rudina Seseri - Partner, Fairhaven Capital
Focuses investments on entrepreneurs who build high-potential technology companies with rapid growth characteristics
Invests in companies that develop innovative new ways of connecting people, devices, and the world
Invests in companies that are developing innovative digital media technologies, products, and global distribution channels
Investors in entrepreneurs with solid teams and great ideas who are focused on ad technologies, mobile, and design
L’Oreal, Global Chief Marketing OfficerMarc serves as the Global Chief Marketing Officer of L’Oreal where he is responsible for overseeing the company’s marketing, consumer and shopper insights, media and digital investment and innovation, digital IT, marketing services procurement, and business development globally across four divisions. Prior to joining L’Oreal, Speichert spent 13 years at Colgate Palmolive where he rose from the position of trainee to senior product manager, and then marketing director in Greece, before taking his final role as marketing director.
VISA, SVP of Global Brand and Marketing TransformationShiv is currently the SVP of Global Brand and Marketing Transformation for Visa. He formerly was the global head of digital for PepsiCo., where he led the embrace of new social-viewing platforms like Pepsi Sound Off and Pepsi Pulse, as well as partnerships with Twitter and others. Prior to PepsiCo., Singh was the global social media lead for Razorfish where he worked for 11 years.
Former Tough Mudder, CMOCarol spent almost a decade leading Interactive Marketing at The Coca-Cola Company, including more than three years serving as the global vice president of Digital. Previously, Kruse served as SVP and CMO at ESPN, where she was responsible for all aspects of the development, management, and global expansion of the ESPN brand, including the marketing of ESPN’s six television networks and an extensive array of digital, mobile, radio, print, and social products.
CrowdTwist is revolutionizing the multi-billion dollar loyalty and data space. The team brings a fresh vision to a massive industry in dire need of innovation and they wield the technical experience, passion and expertise to drive significant advances at a mind-bending scale.Joe Medved - Partner, Softbank Capital
Strategic Loyalty and Data Partnerships With Global Leaders
CrowdTwist is part of Acxiom’s Audience Operating System™ (AOS), which helps marketing teams plan, buy and deliver their advertising initiatives to the right audience across channels
CrowdTwist is part of IBM’s Digital Marketing Network, designed to help marketers integrate new market services and more easily measure and improve their effectiveness
Data collected by CrowdTwist will be leveraged by SkySkraper, the Publicis Groupe big data platform operated by VivaKi, providing a single point of entry for brands looking to take advantage of rich 1st party data
COLLOQUY® is a publishing, education, and research practice that brings together more than 50,000 loyalty practitioners from around the world
Loyalty 360 is a clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical strategy for marketers