In 2009, CrowdTwist pioneered the concept of multichannel loyalty. We created the first ever loyalty technology that was capable of aggregating cross-channel and first party data which could then be attributed back to individual customers.
Today, our technology provides marketers with a true 360-degree view of their customers across their digital, social, mobile, and transactional channels, giving them the most comprehensive and actionable insights available. Leading brands and global data providers rely on our technology and the quality of our data to power how they acquire, engage, and retain all their various customer segments.
The Management Team
Co-Founder of CrowdTwist and Advisor
Google, Global Partner Lead
VISA, SVP of Global Brand and Marketing Transformation
Chief Marketing Officer at Cambia Health Solutions
Chief Marketing Officer at Rockfish
Co-Founder at Lift Strategy and Customer Experience
CrowdTwist is revolutionizing the multi-billion dollar loyalty and data space. The team brings a fresh vision to a massive industry in dire need of innovation and they wield the technical experience, passion and expertise to drive significant advances at a mind-bending scale.Joe Medved - Partner, Softbank Capital
Chief Executive OfficerScott Matthews oversees CrowdTwist’s growth strategies and is responsible for sustaining the company’s high level of client service. Before joining CrowdTwist, Scott served as CEO of WebCollage for four years. In 2013, he sold the company to Answers and became General Manager of Answers Syndication. Scott has more than 20 years of experience working at high tech companies and small SaaS early- stage companies, which include Siebel Systems, Optum, Interworld, and Secure Computing. Scott lives in Westchester, NY with his wife and four children. In his spare time, he enjoys golf and supports numerous charities, including the Ossining Food Pantry and the SPCA.
Corporate Development & Co-FounderJosh is responsible for building high-value strategic relationships and partnerships for CrowdTwist. He brings almost two decades of experience in digital media and technology, and prior to co-founding CrowdTwist, was responsible for guiding digital strategy, operations, and business development for industry leading entertainment companies. Josh enjoys spending his free time exploring all that New York City has to offer and volunteers as a mentor for New York Needs You.
Chief Revenue OfficerDennis leads the Client Success and Sales teams at CrowdTwist. Dennis has more than 20 years of experience with both start-ups and Fortune 500 companies and spent over a decade working at American Express where he led multiple loyalty programs. He is an expert in creating new opportunities for businesses through innovation, data-driven marketing, and corporate partnerships. Dennis enjoys playing basketball and trying new foods.
SVP, MarketingGeoff leads the Marketing team at CrowdTwist where he is responsible for developing thought leadership and innovative ROI-focused programs designed to build client and prospective client relationships. He helps the sales team move opportunities further, farther, and faster through the sales cycle. Geoff is a seasoned marketing technology marketer with more than 16 years of experience in marketing email, loyalty, and CRM solutions. Geoff loves to volunteer for his church and hang out with his wife and three kids.
VP of EngineeringPaul is responsible for overseeing all technical aspects of CrowdTwist’s Multichannel Loyalty and Analytics Solutions platform and growing the engineering team. He brings more than a decade of software engineering experience to the team. Prior to joining CrowdTwist, Paul held positions at Armanta, Lockheed Martin, and Emtrol. In his spare time, Paul enjoys participating in all types of outdoor activities and trying out new foods and restaurants.
Sr. Director of Client SuccessRosanna Tirrito is responsible for building and cultivating relationships with CrowdTwist clients. As part of her role, Rosanna assists clients in driving their loyalty program strategy by managing the on boarding process, overseeing day-to-day program management, and devising best practices. Prior to joining the company, Rosanna held positions at Clear Channel and SonyBMG. In her spare time, she enjoys training in boxing, traveling, and listening to disco music.
Co-Founder of CrowdTwist and AdvisorIrving was the co-founder and CEO of CrowdTwist until the end of 2014. When he started CrowdTwist, the company was a pioneer in multichannel loyalty and analytics. He went on to lead the business through numerous growth phases and the raising of $20 million in venture capital. Irving has been featured by CNBC, Forbes, and TechCrunch, and is a regular contributor to The Wall Street Journal, Inc., and other leading business media outlets.
Google, Global Partner LeadMarc serves as Global Partner Lead for Google in its global client and agency solutions division. Prior to joining Google, Speichert was Global CMO at L’Oreal where he was responsible for overseeing the company’s marketing, consumer and shopper insights, media and digital investment and innovation, digital IT, marketing services procurement, and business development globally across four divisions. Before joining L’Oreal, Speichert spent 13 years at Colgate Palmolive where he rose from the position of trainee to senior product manager, and then marketing director in Greece, before taking his final role as marketing director.
VISA, SVP of Global Brand and Marketing TransformationShiv is currently the SVP of Global Brand and Marketing Transformation for Visa. He formerly was the global head of digital for PepsiCo., where he led the embrace of new social-viewing platforms like Pepsi Sound Off and Pepsi Pulse, as well as partnerships with Twitter and others. Prior to PepsiCo., Singh was the global social media lead for Razorfish where he worked for 11 years.
Chief Marketing Officer at Cambia Health SolutionsCarol spent almost a decade leading Interactive Marketing at The Coca-Cola Company, including more than three years serving as the global vice president of Digital. Previously, Kruse served as SVP and CMO at ESPN, where she was responsible for all aspects of the development, management, and global expansion of the ESPN brand, including the marketing of ESPN’s six television networks and an extensive array of digital, mobile, radio, print, and social products.
Chief Marketing Officer at RockfishDave Knox is Chief Marketing Officer for Rockfish, one of the fastest growing digital agencies in the country. Prior to Rockfish, Knox worked for at Procter & Gamble where he was instrumental in the digital turnaround that landed the company on AdAge’s Digital A-List. In addition, to CrowdTwist, he serves on as a board observer/advisor to a number of venture-backed companies.
Co-Founder at Lift Strategy and Customer ExperienceJim Thompson is co-founder of Lift and a recognized leader in performance marketing. Throughout his career, Jim has helped implement customer strategies and innovative programs that have profitably generated billions of dollars in sales. Prior to joining Lift, he previously was VP of Performance Marketing for American Eagle Outfitters. Before that, he spent 15 years at Limited Brands, helping brands including Victoria’s Secret, Express, and others adopt omnichannel marketing capabilities.
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