A "brand" is a promise that defines an organization.

Every email, sales deck, presentation, ebook, and conversation is a representation of the CrowdTwist brand.  
The following guidelines and assets provide direction for the visual components that make up the CrowdTwist brand.

Logo

The current CrowdTwist logo consists of two elements – the wordmark and the tagline. Standard usage is the full-color logo over white or light colors. The white knockout logo treatment is for use over darker colors.
 

Colors

CrowdTwist’s color palette is bold and bright. One or more of the core colors (such as purple and light blue) should be utilized in every piece of collateral. Accents should be used sparingly to bring contrast and brightness into materials.
 

 #532C6C

#532C6C

 #67BCDB

#67BCDB

 #1E345D

#1E345D

 #FF8000

#FF8000

 #54BC80

#54BC80

 #FD0B66

#FD0B66

Fonts

The primary CrowdTwist typeface is Proxima Nova. The secondary CrowdTwist tyepface is Playfair. In instances where a generic system font is required (such as in PowerPoint presentations) or the brand typeface is not available, use Helvetica.
 

Proxima Nova
ABCDabcd0123,&?!

Playfair
ABCDabcd0123,&?!
 

Helvetica
ABCDabcd0123,&?!
 

Icons

CrowdTwist icons are simple, thin, and standardized. A starter pack of icons representing specific industries and concepts can be downloaded below. The marketing/creative team can develop custom icons as needed.
 

 Reward

Reward

 Event

Event

 Read Blog

Read Blog

 In-Store 

In-Store 

 Register

Register

 Receipt 

Receipt 

 Survey

Survey

 Enter Code

Enter Code

 Surprise 

Surprise 

 Connect

Connect

 Review

Review

 Purchase

Purchase

Imagery

CrowdTwist photography and product shots are meant to be natural and realistic without being overly “stocky.” Download a starter pack of approved images below.
 

Templates

The CrowdTwist sales presentation decks and document templates are simple, clean, and visually appealing. Download the generic branded templates below.

Corporate Materials

Corporate materials such as business cards and email signatures are developed and standardized by marketing/creative. 
To request new business cards, please complete the form below.
 

Business Cards

 

Email Signature

Mobile Phone Number *
Mobile Phone Number
Deliver to: *

Boilerplate

A boilerplate is a short paragraph used at the end of press releases, thought leadership pieces, and other corporate documents to briefly and concisely explain the company and its purpose. The current CrowdTwist boilerplate is as follows:

CrowdTwist is an industry-leading provider of comprehensive and patented multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, AMC, Nestlé, and Steve Madden develop a deeper understanding of customers. Forrester recognized CrowdTwist as a Strong Performer in “The Forrester Wave™: Customer Loyalty Solutions, Q3 2017.” For more information, visit www.crowdtwist.com, email contactus@crowdtwist.com, or call 646.845.0646.

If you have questions regarding the CrowdTwist brand, visual identity, or content, please contact:
 

Michael Ardan
Creative Director
mardan@crowdtwist.com

Cat Rossi
Director of Content Marketing
crossi@crowdtwist.com

Mairead Ridge
Senior Director of Marketing
mridge@crowdtwist.com