When launching a new loyalty program or changing an existing one, marketers often ponder what key elements make up a great loyalty program. While there’s no benchmark for how all brands should structure their loyalty programs, it’s essential to consider 20 key characteristics to maintain consumer interest and drive repeat purchases and engagement.
In this e-book, you will learn:
• Why a tier structure is a smart strategy to recognize and segment customers
• The importance of personalization to strengthen customer relationships
• How soft benefits can help you stand apart from competitors
• Why tender neutral programs maximize your value to consumers
• And much more…