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HOW-TO GUIDE: 5 WAYS TO MEASURE THE BUSINESS IMPACT OF A LOYALTY PROGRAM

For any loyalty program, a positive Return on Investment is the true measure of success. To keep a program running, it’s essential to understand what key metrics you should measure that align with your brand goals. This how-to guide identifies five important measurement strategies that will help you determine the business impact of your loyalty initiative.

In this guide, you will learn:

  • The importance of measuring loyalty program success
  • Why loyalty program measurement varies by industry
  • How Look-Alike Modeling helps you understand changes in spend behavior
  • Why control groups are a necessary part of your ROI analysis
  • And much more!