INCENTIVIZING AND REWARDING CUSTOMERS WITH POINTS FOR ENGAGEMENT
As loyalty continues to evolve, brands must find new ways to interact with consumers across the channels that they find most meaningful to command attention. Whether companies have an existing loyalty program or are launching one for the first time, it’s imperative that they expand their loyalty strategy to include engagement drivers, in addition to focusing on spend behaviors.
Learn how adding engagement-based drivers to an existing loyalty program can help brands strengthen customer relationships and boost sales.
• Understand why a Points for Engagement strategy is an important consideration for brands today
• Learn about the different ways companies can engage consumers with point-earning activities
• Take away specific examples of how brands are incentivizing consumers with engagement-based strategies in multichannel loyalty programs
• and much more…