A New Twist on Digital Customer Loyalty:
Investment Set to Surge
There’s some new information out from CrowdTwist, an industry leader in comprehensive and patented multichannel loyalty and engagement solutions.
CrowdTwist worked with Brand Innovators, one of the largest professional organizations of brand marketers. The report issued by the companies suggests that though technical and financial issues are the main barriers to generating optimum results from loyalty programs, investment in them is set to surge, with 57 percent of brands indicating that they will increase loyalty program budgets in 2017.