Marvel Entertainment Introduces
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New Fan Loyalty Program Empowers Marvel
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  • header-engageboomers
    Boomers or Bust
    This Holiday Season

    While store décor turned to yuletide twinkle before the candy corn was totally off the shelves, this week is when the holiday shopping season kicks in. According to projections, it will be a big one, too. The National Retail Federation expects November and December retail sales to hit $655.8 billion, a 3.6% increase from 2015.

    You can bet that a large portion of those dollars will come from Baby Boomer wallets, too. A NerdWallet survey found that 86% of boomers intend on purchasing gifts with an average expected expenditure of $712 each.

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    3 Strategies to Better Serve
    Millennial Shoppers

    Millennials are increasingly front of mind for many brands and retailers. Polling by Ipsos found that millennials with household income of at least $100,000 spends on average 53 hours a week online, more than their counterparts in any other generation. Millennials also use multiple devices as part of their routine.

    According to a recently published report on millennial consumer trends by EliteDaily, nearly 90% of millennials are actively using two to three devices daily, and roughly half are using social media to interact with their networks or influence buying decisions.

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  • How Loyal Customers
    Can Be Drawn Away

    Females are more brand loyal than males, September 2016 research indicates. Most shoppers can be swayed by a different brand’s price or quality, but which appeals most depends on gender.

    Multichannel loyalty and analytics company CrowdTwist surveyed 1,027 internet users ages 18 to 71 in North America about their perceptions of brand loyalty. More than a quarter (27.4%) of female respondents said they always buy their preferred brand—regardless of price, quality, convenience or brand promise.

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  • Battle For the Sexes: Women Are More Brand
    Loyal Than Men and Are Stronger Brand Advocates

    According to new research from multichannel loyalty and engagement firm CrowdTwist, women are more brand loyal than men, yet price and quality are factors that change buying preferences to preferred brands. The firm’s recently released report, Battle For the Sexes: The 2016 CrowdTwist Gender Loyalty Report, provides a closer look at how men and women perceive loyalty and their motivations for participating in loyalty programs.

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  • How to keep your loyalty program
    from failing over the holidays

    August research from the Berkeley Research Group shows loyalty programs will be a massive contributing factor for consumers when deciding where to shop this holiday season. A wide range of businesses, from mass merchandisers to office supply retailers, will feel the impact as 24 percent to 55 percent of consumers reported that access to loyalty programs will affect their purchasing decisions.

    With the National Retail Federation reporting holiday sales will see a 3.6 percent overall increase over last year, totaling $655.8 billion, it’s important retailers are listening.

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  • CrowdTwist Examines Gender Differences
    Connected to Customer Loyalty

    Loyalty marketers are always seeking better and more efficient ways to target various customer segments. Being able to personalize communications to certain segments goes a long way toward engendering deep brand loyalty.

    Gauging customer behavior between men and women poses an ongoing challenge, but CrowdTwist’s new comprehensive study, “Battle For The Sexes: The 2016 CrowdTwist Gender Loyalty Report,” reveals a myriad of habits and tendencies that marketers can learn from and leverage in the future.

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  • Marriott Completes Starwood Acquisition;
    Loyalty Programs to Merge

    After months of waiting, the deal is finally done: Marriott International has officially acquired Starwood Hotels & Resorts Worldwide, creating the world’s largest hotel chain. The 30-brand Marriott family now includes more than 5,700 properties and over a million rooms around the world.

    One of the biggest question marks to come out of the initial announcement late last year was the fate of the two brands’ loyalty programs. Two of the largest programs in the space, Starwood Preferred Guest and Marriott Rewards, make up about 85 million guests combined.

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  • Can Chipotle CEO’s Transparency Instill
    Brand Loyalty Among Customers?

    It’s been a most interesting year for Chipotle, as it has attempted to recover from an E coli outbreak that impacted 60 people who ate at the massively popular burrito chain, and this past summer’s first-ever loyalty program (Chiptopia) that launched July 1 and runs through September. Restoring brand loyalty has, and will, be at the forefront for Chipotle founder, Chairman, and co-CEO Steve Ells.

    As a result, Ells wants to be as transparent as possible to the company’s loyal customer base. In light of that commitment, Ells wrote a letter on the company’s site, outlining a strong focus on food safety regulations, preceded by an admission of failure.

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  • Four Ways a Multichannel Loyalty Program
    Supercharges Marketing Strategies

    Retail brands contend with a constantly evolving and competitive landscape no longer led by brands. They have to compete with information, distractions, and bids for attention from a range of sources—many of them digital. For this reason, fostering loyalty among your most engaged audiences is crucial to stay ahead of competitors. Marketers are now in a position where if they don’t cater to their best customers’ affinities and lifestyles, their risk losing out to a nimbler, customer-centric competitor.

    In the wake of these challenges, CrowdTwist conducted research, which reveals that while 57 percent of brands recognize the importance of building out their loyalty strategy—hence widespread plans to increase loyalty marketing budgets.

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  • Five Loyalty Lessons
    From Pokemon Go

    Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant impact on consumers and brands. In just a matter of weeks, the augmented reality mobile game has captivated audiences, positively influenced mental health outcomes, and overtaken the world’s biggest apps—including Instagram, Snapchat, Twitter, and even Facebook.

    Pokémon Go’s growth seems unprecedented—yet it just keeps getting bigger. This new phenomenon is driving foot traffic in droves, shifting paradigms in loyalty, and bringing people together.

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  • To Have a Killer Loyalty Program
    Retailers Need to Think Big

    Loyalty programs have become an important marketing tool for retailers, and most companies entice shoppers to join these programs by offering rewards. But these incentives may not be enough to keep consumers satisfied and happy that they joined it in the first place. Retailers may need to think bigger, and more long-term.

    Just because a consumer joins a company’s loyalty program doesn’t mean she’s active in it. Research from Bond Brand Loyalty in partnership with Visa, found that the average internet user in North America belongs to about 13 loyalty programs for companies in various industries.

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  • Driving Engagement With Middle
    of the Pack Customers

    The definition of “middle of the road” refers to attitude or action rather than quantity. When we talk about customer loyalty, brands tend to focus heavily on their “best” customers—their VIPs. Brands cherish customers who love them and want to talk about them. They want to find ways to make these customers even more valuable.

    Yet since organizations are so focused on their VIPs, they end up concentrating less on other customers. While it is important for brands to retain their most engaged consumers to reinforce loyalty, there’s value to identifying and prompting other customer segments.

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  • Tips for driving customer loyalty
    in the restaurant industry

    According to Colloquy’s 2015 Loyalty Census, 54.8 million Americans are enrolled in a restaurant loyalty program. Customers want to be rewarded for spending time and money on their favorite brands, and companies are ponying up to offer rewards that keep customers coming back. Restaurants are paving the way in this market space by developing innovative loyalty programs.

    Since 2012, the industry has seen a 107 percent increase in loyalty membership. The prevalence of smartphones—owned by 88 percent of millennials (aged 18-34)—has encouraged restaurant marketers to trade in outdated punch cards for a loyalty program that appeals to this generation.

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  • Why Marvel and other entertainment companies
    are focusing on loyalty

    Marvel has unveiled a new superhero — one with superpowers that are anything but traditional. At San Diego Comic-Con, the movie, video game, and comic book franchise launched into the realm of multichannel loyalty marketing with the introduction of Marvel Insider. This move signifies a rise in the adoption of loyalty programs across multimedia, entertainment, and gaming industries.

    Multichannel isn’t unfamiliar territory to retailers like Ulta, TOMS, and Zumiez, some of which have been tracking and rewarding member purchases, information-seeking behavior, and engagement for years.

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  • Consumers Prefer SMS
    for Loyalty Program Updates

    Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet less than a quarter of US brand marketers use SMS for their loyalty program, that same study revealed.

    Mobile marketing company 3Cinteractive surveyed 3,500 US internet users and 250 US brand marketers. SMS was clearly the largest preference in how internet users want to receive communications from brands. In fact, more than twice as many internet users preferred SMS as email, and the same went for app notifications.

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  • Will Marvel Help Usher in a New Era of
    Customer Loyalty Programs?

    When Marvel recently launched its first-ever loyalty program, powered by CrowdTwist, could that have opened the doors to, possibly, a new era in customer loyalty?

    Peter Phillips, EVP/GM, Interactive & Distribution for Marvel, told Loyalty360that the new program is all about customer engagement.

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  • Six Ways to Decrease Liability
    in Loyalty Programs

    Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that could be a future cost to the business.

    Loyalty programs that offer points that can be redeemed for prizes or discounts are popular for consumers because they clearly demonstrate the value of being a member.

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  • US: Marvel launches
    loyalty programme

    Disney-owned superhero brand Marvel Entertainment is enjoying an unprecedented run of success at the box office through its Avengers-themed film properties. Now the brand hopes to leverage that success by building fan engagement with its digital and mobile properties. Enter Marvel Insider, which Marvel hopes will grow that engagement with the right mix of loyalty incentives.

    The programme is a typical engagement-themed construction that rewards fans with points for reading news on Marvel.com, linking social media accounts, watching movie trailers, and checking in at theatres showing Marvel films.

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  • Marvel’s First-Ever Loyalty Program
    is All About Customer Engagement

    Marvel has a plethora of attractions for fans to choose from, ranging from movies, TV, comics, games, digital media, and consumer products. But one thing Marvel has yet to possess, until now, is a loyalty program.

    Enter The Marvel Insider loyalty program, powered by CrowdTwist. Allowing Marvel fans to be rewarded for their customer engagement is the centerpiece of the new loyalty program.

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  • Marvel launches insider program
    to reward devoted fans

    Superhero fans no longer have to suffer the injustice of not being rewarded for their devotion to their favorite characters.

    Marvel Comics has teamed up with CrowdTwist to offer a “Marvel Insider” program to reward the brand’s passionate fan base for the things they’re probably already doing. Insiders can earn points by interacting with the brand on its social channels, visiting Marvel.com, watching trailers for the latest Marvel movie sequel and more.

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  • Why Marvel Insider is
    all About the Data

    Marvel Entertainment, the company that’s home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider, at San Diego’s Comic Con this week. Given that Marvel fans are willing to camp out just to be first in line for the latest film or comic book release, offering a loyalty program appears to be unnecessary.

    And with several films set to be released over the next few years as well as a new theme park, brand awareness is not a challenge. But even a brand that’s as well-known as Marvel needs to make its brand stickier with data insights.

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  • [Infographic] A Millennial’s Perspective on
    the Millennial Customer

    Millennials, also known as Generation Y, are a big deal, and I’m not just saying that because I’m one of them.

    We’re a generation unlike any other. Being born in the early 80’s to late 90’s (between 1981 and 1997, according to Pew Research Center), we’re a generation that was shaped by the internet, and this has turned us into one of the most demanding, informed and technology-literate generations.

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  • Make Yours
    Marvel Insider

    Calling all Marvel fans! Power up your fandom and get rewarded for the things you already do! Starting today, join the all-new Marvel Insider loyalty program for free and start earning points for connecting, sharing, watching, and more!

    Marvel is excited to welcome and invite all Marvel fans to create their Marvel Insider account, earn points across various Marvel channels, and get incredible Marvel rewards like best-selling digital comics, amazing collectibles and unforgettable experiences.

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  • A New Twist on Digital Customer Loyalty:
    Investment Set to Surge

    There’s some new information out from CrowdTwist, an industry leader in comprehensive and patented multichannel loyalty and engagement solutions.

    CrowdTwist worked with Brand Innovators, one of the largest professional organizations of brand marketers. The report issued by the companies suggests that though technical and financial issues are the main barriers to generating optimum results from loyalty programs, investment in them is set to surge, with 57 percent of brands indicating that they will increase loyalty program budgets in 2017.

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  • Are Today’s Marketers Still Loyalty
    To Loyalty Programs?

    Loyalty programs are long-standing practices within the marketing industry, but are marketers moving away from this time-honored tradition? Loyalty and engagement solution provider CrowdTwist and marketing community organizer Brand Innovators conducted a poll earlier this year to take a closer look at the state of the industry.

    According to the companies’ survey of 234 digital marketers at Fortune 500 brands, half of the respondents say their companies either don’t have formal loyalty programs in place (26%) or they have ad hoc/opportunistic ones (24%).

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  • 5 Reasons Marketers are Investing
    More in Customer Loyalty Programs

    CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization.

    Half of all brands already have a formalized program while 57% said they were going to increase their budget in 2017.

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  • Loyalty Members Are Only Active in
    About Half of Programs

    The average internet user in North America belongs to roughly 13 customer loyalty programs for companies in various industries. Yet, according to research, members are only actively participating in about half of the initiatives they have signed up for.

    In January 2016, Bond Brand Loyalty, in partnership with Visa, polled roughly 12,000 US internet users about their attitudes toward loyalty programs, and their participation. On average, respondents said they belong to slightly more than 13 loyalty programs this year.

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  • Customer Loyalty Budgets Will
    Increase in 2017

    Effective loyalty programs have proven to be key differentiators for their respective brands, so much so that investments in customer loyalty budgets will increase in 2017, according to a new research report released by CrowdTwist and Brand Innovators.

    “While many brands are daunted by the roadblocks ahead, they are increasingly committed to making loyalty a priority by putting their money where their mouths are, with the majority predicting that their customer loyalty budgets will increase in 2017,” the report says.

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  • Why Winning Millennials’ Loyalty Is
    Easier Than You Think

    “Millennials are fickle.”

    It’s a sentiment I hear all the time when discussing how to market to this coveted demographic. The perception is that Millennials lack loyalty. And in many ways, that seems to be true. Gone are the days of investing thirty years with the same company — two out of three Millennials express interest in leaving their current employers in the next few years. Relationship loyalty is also in question. The popularity of dating apps has introduced perceived promiscuity and marriages for young adults are at a record low.

    But perhaps their loyalty problem is misunderstood.

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  • Study: 57% of US marketers to increase investment
    in loyalty programs in 2017

    Loyalty programs have long been a marketing staple. Before the advent of digital marketing, they were seen as one of the better ways to track customer purchases, and a method to gain basic customer data such as names, addresses and phone numbers that could be tapped for additional marketing like direct mail or telemarketing.

    Since digital marketing has taken over those roles, loyalty programs are evolving into new role in a world where marketing has become more about customer conversations and personalization rather one-way messaging.

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  • Survey: US marketers will spend
    more on loyalty in 2017

    Research aggregator eMarketer recently summarized a pair of loyalty industry reports that reveal good news for providers of loyalty marketing technology and services: According to the research, US marketers plan to allocate a higher percentage of their 2017 marketing budgets to customer loyalty efforts. Indeed, over one in ten marketers plan “significant increases” in spending on loyalty programmes.

    The first survey cited by eMarketer comes from loyalty provider CrowdTwist and Brand Innovators. The two companies surveyed 234 US digital marketers about their investment in loyalty.

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  • Marketers Investing More
    in Loyalty Programs

    Digital marketers will likely begin increasing their investment in loyalty programs next year according to a recent study from CrowdTwist.

    The research revealed that 44 percent will “somewhat increase” their loyalty budgets for frequent visitor programs or cards-with-discounts programs while 13 percent will do so “significantly.”

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  • US Marketers Plan to Invest More in
    Loyalty Programs by 2017

    The majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, according to research. And about 13% said they anticipate significant increases in spending on such programs.

    Multichannel loyalty and analytics company CrowdTwist, in partnership with Brand Innovators surveyed 234 digital marketers about their customer loyalty programs in the US throughout March and April 2016.

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  • Loyalty: A Glass
    1/2 Full

    Since the inception of loyalty programs more than century ago, much has changed in the way consumers interact with companies and how companies work to foster consumer loyalty. In an increasingly cross-platform world, the fight for customer loyalty has exploded into a 24/7 endeavor.

    Many would suggest that customer relationships and loyalty are now the primary source of competitive advantage for all brands entering what Forrester Research calls “Age of The Customer.”

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  • Report: Loyalty to get
    increase brand dollars

    As Loyalty marketing, whether it be frequent visitor programs or cards-with-discounts programs, have been around for decades, but building a loyal consumer base has never been more important. According to one new survey, marketers are set to increase their spending in the loyalty space.

    CrowdTwist recently surveyed more than 200 digital marketers and found 57% have plans to increase their loyalty budgets next year, with many planning to push their programs multi-channel.

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  • Consumers Not Fully Satisfied With Loyalty Programs,
    But Modify Behavior  Based On Them

    Roughly 8 in 10 US and Canadian consumers say that loyalty programs make them more likely to continue doing business with certain companies, and almost 3 in 4 feel they’re more likely to recommend brands with good loyalty programs, details Bond Brand Loyalty in its 2016 Bond Loyalty Report, conducted in association with Visa.

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  • The Barriers To Successful
    Loyalty Programs

    Technical and financial issues are the main barriers for successful loyalty programs according to a new study from CrowdTwist and Brand Innovators.

    The ‘Loyalty Evolution: Growing Investment and the Multichannel Promise’ study, which surveyed 234 digital marketers at Fortune 500 brands, shows the customer loyalty industry is growing, with 57 percent of brands saying they will increase loyalty program budgets in 2017.

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  • Brand Marketers Unsure of
    Loyalty Program Effectiveness

    Despite the fact that numerous brands today have a loyalty marketing strategy in place, many remain unsure about their strategy’s efficacy and continue to seek the most effective one they can find, according to a new study from loyalty and engagement solutions provider CrowdTwist and brand marketing event developer Brand Innovators.

    In addition, more than one-third (38 percent) of brands do not deem their current loyalty efforts as a success or a failure, so says the study.

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  • Brand Marketers Are Planning to Increase Spend and Tech
    Investments in Loyalty Programs, Diversify Strategy

    Marketers are faced with a complex system of channels, data and tactics when faced with keeping today’s digital consumers loyal. A new study from loyalty and engagement solutions firm CrowdTwistand brand marketer organization Brand Innovators reveals that technical and financial issues are the main barriers to generating optimum results from loyalty programs.

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  • 5 Ways to Create Super-
    Addictive Loyalty Programs

    You want customers to love your brand.

    Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers.

    To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level.

    And one way to achieve that is through well-developed loyalty programs. It gives your company the opportunity to gain people’s trust.

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  • Rewards, Returns
    and Ringside Seats

    Customer loyalty programs solidify a connection between brands and consumers. But to leverage their full power, businesses need to think outside the savings card.

    There’s a misleading finality that comes with making a sale. Though, for merchants, individual purchases are the basic building blocks of success, every finalized transaction harbors uncertainty over whether a customer will return.  A company that only sells to each consumer a single time will soon exhaust its pool of prospective clients. In that sense, the initial transaction between buyer and seller is but a prologue to the overall concern of marketing.

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  • 10 things to consider before
    changing your loyalty program

    Recently, Starbucks changed its loyalty program from rewarding customers based on their number of visits to their number of dollars spent. Currently, customers with “gold status” – which requires 30 stars – must visit 12 times to earn a free food item or beverage.

    With the new program, customers need 300 stars to reach the gold level and 125 stars to earn a free reward. Starbucks customers have always earned one star per order, regardless of the number of items they have in an per order. The new program will give customers two stars for every dollar spent.

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  • Five Game-Changing Loyalty
    Marketing Trends in 2016

    Accelerated consumer trends and technology developments are creating a force for marketers to contend with or embrace. It’s important now more than ever for brands to be innovative and stay top-of-mind for their consumers. Loyalty programs are providing a mode of navigation for marketers seeking solutions to meet the evolving needs of their consumers. Brands are keeping in steps with these changes by introducing incentive-based programs that meet customers where they are and reward them for interacting on the channels where they spend time.

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  • Embracing The Power of
    Superfans and Social Media

    As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools.

    Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand on social media, buy from their favorite brands and happily spread the word about products and services, both on social platforms and through referrals to friends.

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  • The Starbucks way: Interaction is key
    for customer loyalty programs

    In this age of interaction, consumers are leaning toward highly personalized loyalty programs.

    On Tuesday, Starbucks’ brand managers released a revamped rewards program and app to meet that emerging demand. The coffee chain’s rewards program boasts 17 million members worldwide.

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  • Multichannel Loyalty Programs:
    Beyond The Transaction

    The world of loyalty is changing. Gone are the days when consumers could easily be sated by traditional “spend-and-get” programs that offer points for purchases. Today, consumers have greater expectations, and they demand more from brands than ever.

    Traditional loyalty programs have centered on transactions. These programs reward customers for their spending habits. They don’t recognize members for their engagement with a brand or for their social activity, digital engagement, or mobile habits—present-day consumer behavior.

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  • 10 Ways to Speak the
    Same Language as Gen Z

    It can take years for marketers to really feel like they understand a new generation—and Gen Z, or the “centennials” generation, is no different. Over the last year, research about this under-18 crowd has been trickling out from multiple industry sources.

    Determining which traits to target now and which to devote more time to is the name of the game at this early stage. But centennials already share a number of common characteristics, as evidenced by their behaviors and interactions with brands and other online and mobile content.

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  • Building Brand Loyalty
    Beyond Brick and Mortar

    Fifteen to 20 years ago, before we shifted to digital markets and e-commerce took off, brands forged relationships with their customers primarily through their physical locations. Customer service, convenience, and available stock determined whether a customer would visit once again, or take their business elsewhere.

    With the advent of the digital experience, a good deal of activity now occurs online–everything from initial information gathering and purchasing to conversations between brands and their customers.

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  • Five Reasons Why CrowdTwist Is A Leader
    In The Forrester Wave

    Loyalty is changing rapidly and becoming far more crucial to brands. According to Forrester, 82 percent of global marketers are making loyalty a top priority in the next year. The only way to achieve true loyalty in today’s environment is through multichannel loyalty and engagement programs. This was a key finding in the “The Forrester Wave: ™ Customer Loyalty Solutions for Midsize Organizations, Q1 2016” report, which was released on January 4th.

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  • Forrester Recognition Validates
    CrowdTwist’s Multichannel Customer Loyalty Solutions

    Founded in 2009, CrowdTwist has come a long way in a short time. The company, which powers multichannel loyalty programs for leading brands such as Pepsi, Zumiez, L’Oréal, VIZIO, and Nestlé-Purina, earned recognition in the recently released and prestigious Forrester Wave report. Loyalty360 caught up with CrowdTwist CEO Scott Matthews to talk about this esteemed honor his company received.

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  • The Boomer Generation:
    Booming or Busting

    In 2015, the U.S. Census Bureau expected the country’s Millennial population to number 75.3 million, overtaking Baby Boomers as the largest living generation in the United States. But with 74.9 million people, the Baby Boomer generation (born between 1946 and 1964) is still a powerful economic force. It has the highest proportions of income and wealth, holding 34 percent of net worth dollars and bringing in 39 percent of total income dollars.

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  • Demystifying Brand Loyalty
    Among Millennials

    Loyalty programs are undergoing a generational shift. Thanks to the widespread adoption of social media and the rise of the always connected consumer, the traditional points for purchase model is no longer enough. Millennials expect that brands not only offer compelling incentives that reward them, but activities that engage them as well. To maintain loyalty from this discerning group, brands must provide relevant and compelling rewards and offer numerous ways to engage and earn points.

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  • Screen Shot 2016-01-11 at 3.18.00 AM
    5 Largely Untapped Ways to
    Drive Loyalty Using Social Media

    Creating customer loyalty is usually the result of two things: 1) forming emotional bonds with customers and 2) catering to their needs. Brands that can do both of these things have a rock-solid foundation to develop customer relationships. But gaining initial customer loyalty is only half the battle. To build lasting relationships with customers, nurturing these connections is just as important as creating them in the first place.

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  • CrowdTwist Named a Leader in Customer Loyalty Solutions for Midsize Organizations by Independent Research Firm

    CrowdTwist, an industry-leading provider of multichannel loyalty and engagement solutions, announced today that Forrester Research, Inc., an independent research company, has recognized CrowdTwist as a Leader in “The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016.”

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  • Affinity At First Sight

    At a certain point in a successful brand’s lifetime, its priorities tend to shift from customer acquisition to retention. This isn’t because new customers cease to be the focus. What shifts is the approach to growth. By keeping its core base engaged and active—and giving loyal ambassadors the tools they need to work on its behalf—a brand can focus on developing more loyal, lasting bonds with consumers.

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  • How to Build Relationships With
    Customers You Only See Once a Year

    Holiday sales have traditionally been viewed as transactions with the customers buying gifts rather than as interactions with the people receiving the gifts. As a result, few brands put effort into winning customers’ loyalty to retain them for the long term.

    That’s a lost opportunity: Holiday shoppers tend to be more receptive to new brands during this time of the year; to win them over, brands should make an effort to directly engage consumers.

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  • MediaPostLogo
    How Brands Can Build
    Loyalty Without Stores

    Most brands don’t have physical stores. As a result, they have little control over several factors that influence customers’ experiences with, and opinions about, their products. They rarely meet their customers. They’re absent at the point of sale, and can’t always put their branded touch on other intangibles, like a smile from a cashier, or even a thoughtful recommendation from a sales associate.

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  •  IncLogo
    Study: Millennials Are the Most
    Brand-Loyal Generation

    According to the CrowdTwist study, 43.5 percent of Millennials said they use social media to spread the word about products or services, meaning that people within any given network have more access to what their friends, family, and acquaintances are buying. This could go a long way toward explaining why consumers are becoming more loyal.

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  •  EMarketerLogoPress
    Don’t Discount the
    Power of Gen X

    Fixated on the fact Gen Xers are less numerous than millennials or baby boomers, pundits miss the point that Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life, which cannot be said of the much-touted but unprosperous millennials.

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  •  Loyalty360Logo
    L’Oreal Loyalty Program Introduces New VIP Partnerships for Digital Customer Engagement

    Convenience and flexibility are two recurring motifs that make successful loyalty programs possible. One way to achieve this mark of excellence is to increase the number of ways customers can easily collect and redeem rewards. Another way is to considerably expand the loyalty program’s reach, offering customers a wider range of new and exciting options.

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  • Website-Mag-Logo
    Millennials Want to ‘Feel Good’ About
    Their Loyalty Choices

    One decision that is impacted by the generation a person is identified with is brand loyalty. According to the 2015 CrowdTwist Loyalty Report, millennials and gen Xers are 24 percent more loyal than baby boomers to their favorite brand. To win the loyalty of this group, however, brands have their work cut out for them.

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  • Colloquy-Logo
    Infographic: Loyalty
    Across Generations

    Brands today must be clever when it comes to consumers and loyalty-marketing strategies. What a 20-something millennial values will likely differ from a 60-something baby boomer. This infographic from COLLOQUY Network Partner CrowdTwist outlines several reasons why brands should pay attention to their audiences and not implement one-size-fits-all models.

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  • Loyalty360Logo
    Baby Boomers Look for Simplicity and Value in Loyalty Programs

    With all the hype surrounding new generations of consumers, sometimes it’s easy to lose sight of the older segments. But even though the millennials may see a lot of the spotlight today, it’s the baby boomers that still carry a tremendous amount of spending power and customer engagement potential.

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  • Loyalty360Logo
    Springleaf Financial’s New Digital Loyalty Program a Competitive Differentiator

    Springleaf believes it found a competitive differentiator in the recently launched digital loyalty program called Springleaf Rewards. CrowdTwist, powers the Springleaf Rewards loyalty program. The program rewards customers for a range of activities, such as consistently paying their bills on-time, taking free online credit education and budgeting tutorials, and monitoring their credit scores on a regular basis.

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  • MediaPostLogo
    Baby Boomers Exchange Loyalty For Customer Service, Simplicity

    Customer service and ad relevance are two keys to attracting the Baby Boomer generation. Great sales are important, but most women in this age category want to see advertisements focused on age-appropriate apparel and fashion tips. Loyalty requires a relationship with brands willing to demonstrate customer value through great service.
     

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  • Loyalty360Logo
    Winning Brand Loyalty Among Generation X is Both Challenging and Rewarding

    It is becoming clear that there are profound differences between the generational segments of our culture. Millennials, Generation X, and baby boomers are currently the most widely discussed groups, and customer engagement marketers are desperate to understand the motivations and attitudes of each. In the enduring pursuit of customer loyalty, one thing is …

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  • Loyalty360Logo
    Millennials Have a Next-Gen Perspective on Loyalty Programs

    The millennial generation will soon pass the baby boomers as the largest representative age group in America. This means that they are also one of the most studied demographics, and are increasingly attracting the attention of customer experience marketers everywhere. Brands across virtually every industry are wondering how to best capture and retain the customer …

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  • AdAgeLogo
    How Coalition Loyalty Programs Like Plenti Can Excel in the Digital World

    In the historically insular world of brand loyalty programs, companies work hard to keep their customers — and their wallets — securely under one roof. As loyalty strategies continue to evolve, brand marketers are rethinking how they look at their loyalty-based customer engagement efforts. Many companies are moving toward a “rising tide lifts all ships” …

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  • MediaPostLogo
    Gen Xers Do Not Give Away
    Brand Loyalty

    It’s not easy to earn brand loyalty from Generation X, the set of consumers sandwiched between two larger groups — Millennials and baby boomers, per a report scheduled for release this week. They may go to the brands Web site and search for products, but getting them to buy takes much more finesse.

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  • MediaPostLogo
    Millennials Want Loyalty Points For Engagement With Brands

    A paid-search advertisement that persuades someone to click or take action requires an emotional response similar to brand loyalty. Emotions determine decisions, especially for the millennial generation. The findings from a study scheduled for release on Wednesday reveal that 59.5% of millennials are willing to earn loyalty points in exchange for engaging …

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  • iMediaConnection-Logo
    7 new strategies brands are using to build customer loyalty

    In 2014, global e-commerce sales eclipsed the $1 trillion mark. That number is staggering, but what’s more interesting is that nearly 35 percent of those purchases occurred on a mobile device — a 61 percent year-over-year increase. This rapid growth in mobile adoption shows us that the ways consumers interact with companies …

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  • InternetRetailer-Logo
    Rewarding customer advocates
    cements loyalty

    Word-of-mouth (WOM) recommendations have long been one of the most effective methods of finding and gaining the trust of new customers. In the past, when someone wanted to try a new barber, that person would simply ask their friends where they go for a haircut. Today, this process has largely moved online, and has been made incredibly easy for consumers.

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  • Loyalty360Logo
    “Cultivating the Superfan”
    Triggers Brand Loyalty

    The key to activating superfans is to build relationships with them, according to a CrowdTwist infographic titled, “Cultivating the Superfan.” When marketers attempt to cultivate superfans, or highly engaged brand advocates, here are some key tips to ponder from the infographic. Cultivate emotional responses from your superfans.

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  • IncLogo
    10 Loyalty Lessons from
    Brands with Superfans

    Customer loyalty is the root of success for any lasting business. And when that loyalty turns into passionate advocacy, a “superfan” is born. For brands, these dedicated followers can help transform a satisfactory business into a sensational one. The obvious question for brands is then: How do you create superfans?

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  • Colloquy-Logo
    Cultivating the
    Superfan

    Brand advocates are 50% more likely to influence a purchase over non-advocates. Yet turning superfans into brand advocates doesn’t happen overnight. Marketers must first understand how to identify their loyal followers and nurture those relationships – give them the attention and value they deserve – to keep their superfans engaged for the long term.

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  • MobileMarketer
    Pepsi encourages millennials to
    hang out and earn mobile rewards

    By leveraging mobile location to award points to friends who are hanging out together, PepsiCo is attempting to add more mobile fizz to its new loyalty program and gain an edge over Coca-Cola. Pepsi is following in its competitor Coca-Cola’s footsteps by allowing fans to enter codes found on participating products to receive the in-app rewards points, but is aiming to expand consumer outreach by offering points to those who hang out with fellow users.

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  • Loyalty360Logo
    Pepsi Pours Memorable Customer Experiences for the Summer

    Marketers always want to differentiate themselves by providing value for their customers, and customers, in turn, gravitate toward exciting, experiential experiences. These experiences lead to enhanced customer engagement and, ultimately, greater brand loyalty. Pepsi plans to offer memorable customer experiences for its devoted fan base.

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  • Website-Mag-Logo
    Loyalty Marketing Ideas
    with a Twist

    With the majority of consumers belonging to 11 loyalty programs, companies need to step up their digital game to entice consumers to shop with them often. For some ideas, marketers may want to turn to CrowdTwist, an omnichannel loyalty and analytics platform, which provided 41 of them in a recent ebook.

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  • Loyalty360Logo
    Loyalty Program Helps USA Track & Field Keep Pace with Its Superfans

    Officials at USA Track & Field (USATF) wanted to learn more about their fans and, at the same time, offer them acknowledgement and rewards in return. Loyalty360 hosted a webinar on Tuesday titled, “How USA Track & Field Engages Superfans Through Multichannel Loyalty,” which was presented by CrowdTwist.

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  • Retail-Touch-PointsLogo
    Building Brand Loyalty Through Emotional Connections

    It would be nice to think that people make all of their buying decisions based on considerations like price, quality, or convenience. Yet time and again, studies have shown that these qualities only moderately factor into consumer buying decisions. The truth, more often than not, is that people make these choices based primarily on their emotional response to a …

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  • Press-Logos
    5 marketing analytics startups to watch
    in 2015

    With spending on marketing analytics projected to rise about 12 percent from 2014 to 2017, several startups are positioning themselves to capitalize on growth in the sector. Marketing analytics represents a lucrative slice of the overall analytics pie, which market research giantIDC predicts will reach $125 billion in 2015.

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  • AdAgeLogo
    Best Practices: How Brands Can Build Loyalty with ‘Surprise-and-Delight’ Efforts

    A pleasant surprise can make a person’s day. It might be a free drink from your favorite cafe. Or it could involve a waiter giving you a complimentary dessert at your favorite restaurant. Whatever it is, surprises make people feel special and important. For businesses, these unexpected treats help create a powerful bond with consumers — a bond that can last a long time.

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  • Loyalty360Logo
    Leveraging Multichannel Loyalty Programs to Nurture and Engage Superfans

    Superfans—they’re a hallmark of every successful brand. These highly active, socially media-savvy individuals will happily buy from a brand, tweet about an experience, review a product, and continue talking up products and services online to influence their friends. Why? It’s because they are passionate loyalists who will do just about anything to share their fandom.

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  • Colloquy-Logo
    Taking Loyalty to the Curb: What Coke, Red Lion and Others Would Spring Clean Out of Loyalty

    T.S. Eliot coined April as the cruelest month; it also could be the cleanest if we took a dustbin to some outdated loyalty practices. We asked several loyalty program operators, marketers and service providers what they’d spring clean out of loyalty marketing if they had the chance. Following are edited replies from the likes of Coca-Cola, Epsilon, Chiripfy and others.

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  • iMediaConnection-Logo
    7 ways to keep
    your customers loyal

    Loyalty is driven by two primary things — a strong emotional connection and a reciprocal relationship between two parties. So, it’s not surprising that the top three things people are loyal to are their pets (71 percent), their favorite bands (69 percent), and their sports teams (66 percent), according to a study by COLLOQUY and FanXchange.

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  • DMNews-Logo
    The Loyalty
    Equation

    An equation, by mathematical definition, declares that two expressions are equal. And loyalty is one equation that marketers have yet to solve. The root of the problem is that marketers and consumers can’t seem to agree on what loyalty actually means. Many marketers consider loyalty behavioral, based on metrics such as repeat purchase.

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  • eTail-Logo
    Why Surprise and Delight Matters
    [Infographic]

    A new infographic from CrowdTwist takes a look at how to enhance your customer relationships; when it comes to pleasing your customers, surprising them is a sure way to their hearts. Target your message and tailor your offerings in unexpected ways, and watch your relationship with your audience deepen.

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  • MomentologyLogo
    What Loyalty Marketers Can Learn
    From Dating

    How many times while checking out at a store have you been invited to join a loyalty program? Often it seems like a hassle. You’re in a rush, and the idea of holding up the line and handing over your personal data – for a modest discount — doesn’t seem like a fair trade-off. So when customers decline that invitation, are they saying they don’t like discounts?

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  • Multichannel-Merchant-Logo
    Driving Brand Loyalty in a
    Multichannel World

    The gaps between media channels are closing. A modern day shopper might check into a physical store on a mobile device, redeem a coupon received via email in-store, and then recommend that product to all friends on Facebook. It may only be one purchase, but along the way, that customer has provided a wealth of valuable data about himself or herself.

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  • PrWebLogo
    CrowdTwist Issued Patent For Systems And Methods Managing Brand Loyalty

    CrowdTwist, the pioneer in multichannel loyalty and engagement management solutions, today announced a patent for its systems and methods managing brand loyalty. The patent outlines CrowdTwist’s distinctive abilities for tracking and rewarding brand interaction and multichannel engagement.

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  • Website-Mag-Logo
    CrowdTwist’s New CEO
    Talks Loyalty Marketing

    With Series B funding in 2014 and big-name customers like TOMS, UFC, Pepsi and L’Oréal, CrowdTwist continues its momentum in 2015 with the appointment of new CEO Scott Matthews. Prior to his appointment at CrowdTwist, Matthews served as CEO of WebCollage for four years until the company’s successful exit to Answers.com in 2013 …

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  • Business2Community
    3 Tips for Keeping Consumers Loyal and Engaged in 2015

    As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards. Of course, getting people to spend that money on your company’s goods or services is increasingly difficult.

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  • Colloquy-Logo
    Reward Boosters: 5 (of 8) Ways to Promote A Loyalty Program

    Launching a rewards program is only the first step in nurturing long-term customer loyalty. A well-conceived promotional plan is required to give it legs. CrowdTwist Senior Vice President of Marketing Geoff Smith offers five tips. If marketers want their loyalty programs to grow legs, then they’ll need to have them stand for something more than points.

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  • PrWebLogo
    CrowdTwist Announces New CEO,
    Scott Matthews

    CrowdTwist, the marketing industry’s pioneer of multichannel loyalty and analytics solutions, today announced Scott Matthews as the company‘s new Chief Executive Officer. The addition of Matthews at the helm of CrowdTwist comes after the successful raise of a Series B in 2014, continued high growth in the business …

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  • Chief-MarketerLogo
    3 Tips For Keeping Consumers Loyal and Engaged in 2015

    As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards. Of course, getting people to spend that money on your company’s goods or services is increasingly difficult.

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  • Loyalty360Logo
    Strategies to Promote Your
    Loyalty Program

    Creating a loyalty program is an important step toward securing a better understanding of your customers and demonstrating value for their continuing interaction with your brand, according to the introduction of an new e-book from CrowdTwist, 8 Ways to Promote a Loyalty Program. Just building [a loyalty] initiative isn’t enough,” the e-book introduction notes.

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  • Colloquy-Logo
    Retailers Report Increase in Customer Loyalty After Personalizing Program Features

    From exclusivity to personalized product information, CrowdTwists’ ebook of 25 loyalty stats highlights a variety of consumer preferences. Getting personal is a pretty clear path to getting results in the world of loyalty programs. More than half of retailers surveyed, 55 percent, reported an increase in customer loyalty after they added …

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  • GeoMarketing-Logo
    CrowdTwist Tests Consumers’ — And Brands’ — Loyalty

    Getting consumers to share information about their interests, not to mention their location at a given moment, has never been easier — or more difficult. The technology and the rise of social media has created a smooth path for people to “check-in” and share details about their shopping experiences.

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  • Loyalty360Logo
    How Many Ways Can Marketers Differentiate Their Loyalty Programs?

    Loyalty marketers are always looking for ways to differentiate their loyalty programs to gain a competitive edge. Well, CrowdTwist has helped them out in a big way by offering a fascinating and comprehensive e-book titled, “52 Ways to Differentiate a Loyalty Program.” The e-book includes 52 mini-chapters focusing on a unique aspect of loyalty programs.

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  • IncLogo
    Customers Are Talking, But
    Are Brands Listening?

    We’ve all been there. A harmless check in at an airport restaurant or the petition you signed to keep the local bus coming to your street. It may have been just a one-time-thing but suddenly you’re getting offers for Florida real estate and pleas to join numerous other (and totally irrelevant) advocacy campaigns. You think: This is the way of the world, right?

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  • PrWebLogo
    How Two Diverse Brands Green Lighted Their Loyalty Program Initiatives

    Brands are increasingly developing multichannel loyalty offerings to reach and retain customers. As a result, consumers are demanding more than just a traditional spend and get loyalty program. In fact, 84% of consumers said they would spend more with retailers that offer points for activities other than spending.

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  • Loyalty360Logo
    Lancôme Elite Rewards Loyalty Program Flying High with Customers

    It’s only been about four months since Lancôme launched L’Oreal’s first-ever loyalty program, Lancôme Elite Rewards−which is one of the first loyalty programs unveiled by a major cosmetics brand. But the early return results have been staggering: Lancôme has seen a 60% monthly action rate from its new loyalty program. This is not a traditional loyalty program.

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  • 1to1MediaLogo
    USATF Homes In on Brand Ambassadors, Boosts Engagement Rates

    Keeping U.S. track and field fans engaged is challenging, especially when other sports like baseball, basketball, and football capture far more coverage and marketing dollars. USA Track and Field (USATF), the national governing body for cross country running, track and field, and other related sports, is tackling this issue by strengthening its connections with fans.

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  • AdWeekLogo
    Lancôme Is Getting a 60% Monthly Action Rate With New Loyalty Program

    Luxury brands are often singled out as slow adopters when it comes to digital, primarily because there’s still reluctance from consumers to buy high-ticket items online. However, marketers for L’Oreal-owned Lancôme offered data results to Adweek that suggest that it would behoove marketers in this category to focus more on cross-channel shopping …

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  • TechCrunchLogo
    Loyalty And Marketing Analytics Startup CrowdTwist Raises $9M More

    Since the company offers tools for creating online loyalty programs, co-founder and CEO Irving Fain said that a few years ago, CrowdTwist was sometimes “gravitationally lumped into the intense fervor around gamification,” but he pointed to the new funding is a sign that it has a bigger vision, one that can provide “long-term, sustainable value to brands.”

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  • CrainsLogo
    A new twist for
    software company

    Chuck Ellison has a history of working with early-stage companies. In 1981, he was the 97th employee to join Microsoft. Now he’s president and chief operating officer of software company CrowdTwist. Founded in 2009, the Manhattan-based software firm collects data and manages a rewards program for clients.

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  • ForbesLogo
    From Founder To CEO: Letting Go Is The Hardest (And Most Necessary) Part Of Running A Startup

    When Irving Fain quit his job to found CrowdTwist, a consumer loyalty engagement platform for brands in 2010, he ran up against some big roadblocks. First, the Series A-funded TechStars startup had to figure out how to grow a brand-consumer loyalty program that worked with the myriad digital platforms consumers interact with …

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  • ClickZLogo
    Lancôme Gives Points for Social Media in New Loyalty Program

    This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And social media participation is as important as purchases for this program. Behind the luxe look are hardcore customer relationship management (CRM) goals, according to Alessio Rossi.

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  • InternetRetailer-Logo
    USA Track & Field starts
    an online rewards program

    USA Track & Field, the nation’s governing body for track and field events, has debuted its first rewards program for fans who purchase official merchandise or interact with the brand on social media. With a nod to Greek mythology’s speedy Hermes and his winged sandals, those actions garner fans “wings,” can be redeemed for prizes …

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  • MediaPostLogo
    Everyone Else Is
    Doing It

    What do Amazon, Apple, and Yelp have in common? Obviously, these tech juggernauts share more than a few similarities, but one common theme is that each has fully embraced and integrated the concept of “social proof” into their core business model. From marketing, to sales tactics, to product development, these companies have successfully leveraged the main …

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  • TechCrunchLogo
    CrowdTwist Brings On Two New Board Members, Coca-Cola’s Carol Kruse And Visa’s Shiv Singh

    CrowdTwist, a social loyalty rewards platform, has today announced two new heavy-hitting board members, Carol Kruse and Shiv Singh. Kruse spent nearly 10 years at Coca-Cola, where she led the interactive marketing team as global vice president of Digital. She then went to ESPN and served as a senior vice president and then CMO.

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  • IncLogo
    4 Ways to Create Superfans
    for Your Brand

    If you’re looking for the ultimate personification of loyalty, you don’t have to look much further than the recent Super Bowl. Thousands of NFL fans, many from faraway Denver and Seattle, flooded New York City and New Jersey for an action-packed week of events and parties culminating in the big game–the most watched TV event in the world.

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  • USATFLogo
    USATF Launches Innovative
    Fan Rewards Program

    Track and field fans have the opportunity to engage with their sport and earn one-of-a-kind items as part of the USATF Rewards program, launched Monday by USA Track & Field. USATF Rewards allows fans around the world to connect, compete and be rewarded for interacting with the USATF brand and partners across multiple media platforms.

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  • Marketing-Tech-Blog-Logo
    CrowdTwist: Incentivize, Recognize and Reward Loyalty

    CrowdTwist offers a white label platform, advanced analytics and complete suite of management and reporting tools to integrate, launch, manage, and maximize your brand-building efforts. We recently had a great interview with Irving Fain on Edge of the Web Radio and it gave us insight into a company that’s truly impacting enterprise cross-channel marketing …

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  • CMSWireLogo
    Big Data Gets Smart, Personalization
    Gets Personal

    For the last few years, “mobile” has topped every trend-forecasting list across industries — with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly broke through. There’s certainly no shortage of compelling statistics …

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  • IncLogo
    What Businesses Can Learn About Loyalty Programs From Airlines’ Frequent Flier Debacle

    The U.S. Supreme Court is weighing whether a major airline crossed the line by kicking a customer out of its frequent flier program. We parse the implications for loyalty programs. The customer is always right, regardless of what some airlines will tell you. In recent months, two major U.S. airlines (Delta and Northwest) booted two customers from their …

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  • Loyalty360Logo
    Customers Want to Be Recognized and Valued in Multichannel Loyalty Programs

    Multichannel customer loyalty programs are a great way for brands to truly understand customer interactions across channels according to CrowdTwist CEO and founder Irving Fain. Fain told Loyalty 360 that the increase in the number of channels consumers use has been a catalyst for these types of loyalty programs.

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  • Genius-Logo
    Getting More out
    of Social Media

    Once upon a time, a company was ‘online’ if it had a basic website. That time, of course, is long past. Instead, a brand’s presence needs to be highly distributed across different online channels and modes. A brand may or may not have a bricks and mortar location, but it certainly has a website, a Facebook page, a Twitter account, one or several blogs, and …

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  • Retail-Customer-Experience-Logo
    Loyalty provider CrowdTwist announces partnerships with VivaKi, Acxiom and IBM

    CrowdTwist, a provider of omni-channel loyalty and analytics solutions, has announced three new partnerships with global brands VivaKi, Acxiom, and IBM. According to the companies, these partnerships represent the emergence of a new era of loyalty marketing — one in which brands can leverage user-permitted data to create personalized experiences for …

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  • Yahoo-FinanceLogo
    Most ‘personalized’ ads aren’t
    so personal: CEO

    Retailers and websites are failing to use the best data at their fingertips to target ads and offers to consumers, according to one company. Eighty percent of profits come from 20 percent of customers, and companies should focus on the data that those customers provide, including their preferences, location, age and web habits.

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  • VimeoLogo
    CrowdTwist: The ROI of the Miami Dolphins FinClub program

    Known as one of the most technologically progressive teams in the NFL, The Miami Dolphins wanted to develop a loyalty program that allowed them to: reward their most avid fans, drive purchases and renewals of season tickets, and increase fan engagement across the team’s various channels. Take a look at the ROI that the Miami Dolphins are seeing.

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  • DMNews-Logo
    News Byte: Acxiom Introduces New Operating System

    Acxiom yesterday introduced Audience Operating System, a stab at giving marketers a singular view of the customers by uniting disparate data sets such as first-party and third-party, structured and unstructured, plus quantitative consumer information. The company claims that AOS can also serve as a platform for second-party data sharing between enterprises.

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  • IncLogo
    Is Social Media Ruining
    Your Marketing?

    Social media can be a great help in getting to know your customers — unless your customers are using it to hide from you. We all want to have that local spot where we simply walk in and the clerk behind the counter gives a quick nod of acknowledgment and produces our order without another word.

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  • NationalSportForumlogo
    Dolphins Capture their fan base
    with the fin club

    In the next couple weeks, NFL teams will be opening up their training camps … and it won’t be long before footballs fill the air! And with Opening Sunday on the horizon, this week we wanted to bring you the story of one NFL team, the Miami Dolphins, that are doing some incredible things with their fan loyalty program.

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  • IncLogo
    Working With a
    Goliath: 5 Tips

    Partnering with a huge company can bring visibility and growth to your start-up. Here are five tips to help it go smoothly. For a start-up, a name-brand client can be a game-changer. Big brands can mean big opportunities, but it’s important to enter any partnership with clear goals and an understanding of potential pitfalls.

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  • Sport-TechieLogo
    CrowdTwist: The Miami Dolphins’ Social Media Rewards Platform

    It’s no secret that recent technology such as social media, wireless internet, mobile smart phones and many more, has and continues to change the world. Just about every industry has been affected by these innovations, with the sports industry being one of its greatest benefactors. CrowdTwist is a New York based start-up that provides a multi-channel …

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  • Loyalty360Logo
    Miami Dolphins Rewarding Loyal
    Fans [Case Study]

    Integrated with all team assets including: Stadium, 750 Registers, 4 Facebook & Twitter pages, Various web properties, Online eCommerce & Ticketing Systems. Known as one of the most technologically progressive teams in the NFL, The Miami Dolphins wanted to develop a loyalty program that allowed them to: reward their most avid fans, drive purchases …

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  • Pando-Logo
    CrowdTwist is changing the customer loyalty game through data

    Ask most Americans about customer loyalty programs and they’re likely to conjure up images of frequent flier accounts and grocery store rewards programs. But those decades old models are just a fraction of the story today, as brands are increasingly turning to the digital realm to market to, engage with, and reward their loyal audiences.

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  • BizTechMag-Logo
    How One Startup Made a Miami Dolphins Fan’s Dream Come True

    In the increasingly crowded landscape of customer loyalty startups, many default to offering discounts and coupons. CrowdTwist, a white-label SaaS platform for brands, is staking its claim on a different take on customer loyalty by partnering with brands to make their fans’ wildest dreams a reality.

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  • VentureBeatLogo
    Bob on Twitter, Bo on Facebook, and BJ on Pinterest are all one guy. CrowdTwist helps you sell to him

    Marketing used to be simple. You chose one of three or four channels, spent your money, and hoped for the best. The awesome and awful new digital reality, however, is that the number of channels is now infinite, and customers interact with you in multiple separate ways. Good luck tracking your spend, understanding who you’re contacting, and determining …

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  • Business-InsiderLogo
    Celebrities Aren’t The Only Brand Pitchers Who Need VIP Treatment These Days

    All you have to do is turn on your television, go online or open a magazine and it’s clear that brands pay big money for celebrity endorsements to influence consumer behavior. But the world is changing, and now this influential power is no longer in the hands of celebrities alone. Since social networks opened up and amplified lines of communication among …

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  • GigaomLogo
    Does your chocolate choice show your politics? CrowdTwist says yes

    Could the brands of chocolate you like reveal your political affiliation? According to New York-based customer relationship and loyalty startup CrowdTwist, it could. In time for Halloween and the presidential election, the TechStars-backed startup, which enables companies to track and reward consumers for their engagement …

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  • EntrepreneurLogo
    Why Most Loyalty Programs Are
    Missing the Point

    There’s nothing new about loyalty programs. One of the first programs was created by S&H Green Stamps, which got its start in the late 1800s. Today, if you check your wallet, favorable odds suggest there will be at least one card attached to your local grocery store, pharmacy or lunch spot. And that doesn’t even include membership in airline programs, hotel chains and …

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  • Sports-Business-Daily-Logo
    Dolphins launch ‘Fin’
    loyalty club

    The Miami Dolphins have generated nearly 5,000 sign-ups during an initial launch phase of a new consumer loyalty effort called The Fin Club, powered by New York-based startup CrowdTwist. The Fin Club, which made its debut last month, represents an effort by the Dolphins to measure, analyze and reward all trackable fan behavior around the team both online and offline.

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    TechStars Series: How CrowdTwist Landed Their BIG Clients – with Irving Fain

    How does a founder who felt like he could never come up with a business idea end up launching a hit company with clients that include the Miami Dolphins, Pepsi, and Sony Music. Irving Fain is the Co-founder of CrowdTwist, Inc., which provides an advanced multi-channel Customer Relationship & Loyalty platform.

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    Miami Dolphins Connect Online,
    In-Stadium Loyalty

    NFL training camps are starting up this week. That means fans will start getting a better idea of how their teams might perform this season and what games they’ll want to check out. The teams would prefer those fans do their game-watching in stadiums, but that’s a hard sell considering ticket prices for good seats versus the couch-comfy view of one’s HD TV …

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    CrowdTwist: rewarding
    customer loyalty

    This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on TrendHunter’s: CrowdTwist: Everybody loves rewards.

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  • Loyalty360Logo
    Dolphin Loyalty Card Builds
    Quick Interest

    The Miami Dolphins gained 3,000 loyalty members in the first three days after launching its Fin Club Loyalty Rewards Program, the first of its kind in the National Football League, according to Claudia Lezcano, chief marketing officer. The program is designed to reward fans for many of the same behaviors they would pursue anyway.

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    Social CRM is about thinking and feeling as customers do

    New York City buzzed earlier this week when Salesforce announced it will acquire Buddy Media for $689 million. For those that have watched Mike Lazerow build the company from “a social media agency”, as people jabbed in the early days, to a true social management platform, this outcome doesn’t come as a surprise.

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    CrowdTwist Helping Companies Pull Together, Reward Various Customer Engagement Activities

    CrowdTwist, which provided the underlying platform for the Miami Dolphins’ recently announced loyalty program and provides the platform for a loyalty program for Zumiez – a program that’s been launched regionally and will be launched nationally later this month – blending consumers’ online and offline engagements to drive loyalty programs.

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    CrowdTwist Redefines Loyalty for Live Nation’s Bamboozle Festival

    Customer relationship & loyalty platform CrowdTwist today announced that it is powering loyalty for Live Nation’s Bamboozle Festival for the second consecutive year. The program remains the first of its kind for a major live entertainment event, allowing the Bamboozle Festival to recognize and reward people for their engagement, influence and impact across …

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  • StartupsFM
    CrowdTwist, a social loyalty and rewards platform, ties social to spend, quantifying social actions

    CrowdTwist is a Customer Relationship and Loyalty Platform with a focus on increasing acquisition, awareness, retention, loyalty and advocacy efforts for brands across every channel. One of the channels that they are focused on is social and so the platform is fully integrated with the top social platforms …

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    CrowdTwist Caps Record Year as Brands Extend Loyalty Beyond the Point of Sale

    CrowdTwist, the only multi-channel brand loyalty platform, today announced record growth for the past year. Growing revenue by more than 3,200% and signing, among others, Sony Music Entertainment, Zumiez, the Miami Dolphins and Pepsi as new customers, CrowdTwist now represents major global and national brands.

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    Loyalty startup CrowdTwist grows revenue 3200% with Sony & Pepsi as clients

    Consumer loyalty platform CrowdTwist, one of the graduates from TechStars NY’s first class, has announced a huge revenue growth of 3,200 percent year over year. CEO Irving Fain once complained to me that his company didn’t get much screen time on the Bloomberg reality show, since there was little drama in a startup with a steady business.

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  • Idea-MenschLogo
    Irving Fain – CEO &
    Co-Founder of CrowdTwist

    Taking the leap. Reid Hoffman once said that starting a company is like jumping off a cliff and assembling an airplane on the way down. You’re never going to have all the answers or any guarantee of success before you get started. There is a large divide between an idea and a business and you need to cross it.

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    Social Loyalty And Rewards Platform CrowdTwist Raises $6M From SoftBank And Others

    CrowdTwist, a social loyalty and rewards platform, has raised $6 million Series A funding led by SoftBank Capital and Fairhaven Capital with kbs+p Ventures, Bertelsmann Digital Media Investments and other investors participating in the round. A recent graduate of the inaugural TechStars New York class, CrowdTwist powers loyalty everywhere.

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    Why Social Accountability Will Be the New Currency of the Web

    In 1932, a small town in Austria called Worgl created an economic experiment to counter the devastating effects of the Great Depression. The Mayor issued a new currency and encouraged citizens to spend it quickly to put money back in the system. People were motivated to participate in an economy based on action.

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    The 25 Hot New York City Startups You Need To Watch

    CrowdTwist premiered at Webster Hall in April as one of the 12 TechStars NYC companies. It quickly stood out and multiple entrepreneurs and VCs told us it “had to be on this list.” Social media has traditionally been hard to measure, and CrowdTwist is helping brands understand where their efforts are being put to good use, and where they’re wasted.

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    CrowdTwist Empowers Social
    Street Teams

    You have to hand it to Bamboozle Fest for its musical variety. Headliners for the three-day music festival, being held at the New Meadowlands in New Jersey this spring, include hip-hop superstar Lil’ Wayne, Jersey rockers Gaslight Anthem, emo veterans Taking Back Sunday and hair metal survivors Motley Crue (Yes, they are still alive).

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