Five Game-Changing Loyalty
Marketing Trends in 2016
Accelerated consumer trends and technology developments are creating a force for marketers to contend with or embrace. It’s important now more than ever for brands to be innovative and stay top-of-mind for their consumers. Loyalty programs are providing a mode of navigation for marketers seeking solutions to meet the evolving needs of their consumers. Brands are keeping in steps with these changes by introducing incentive-based programs that meet customers where they are and reward them for interacting on the channels where they spend time.