Pepsi Pours Memorable Customer
Experiences for the Summer
Pepsi Pass is a rewards-based application where consumers earn
points by entering and scanning codes on select Pepsi single serve products.

Press

  • Loyalty360Logo
    “Cultivating the Superfan” Triggers Brand Loyalty

    The key to activating superfans is to build relationships with them, according to a CrowdTwist infographic titled, “Cultivating the Superfan.” When marketers attempt to cultivate superfans, or highly engaged brand advocates, here are some key tips to ponder from the infographic.

    Read-More-Button-Purple

  • IncLogo
    10 Loyalty Lessons from
    Brands with Superfans

    Customer loyalty is the root of success for any lasting business. And when that loyalty turns into passionate advocacy, a “superfan” is born. For brands, these dedicated followers can help transform a satisfactory business into a sensational one. The obvious question for brands is then: How do you create superfans?

    Read-More-Button-Purple

  • Colloquy-Logo
    Cultivating the
    Superfan

    Brand advocates are 50% more likely to influence a purchase over non-advocates. Yet turning superfans into brand advocates doesn’t happen overnight. Marketers must first understand how to identify their loyal followers and nurture those relationships – give them the attention and value they deserve – to keep their superfans engaged for the long term.

    Read-More-Button-Purple

  • Loyalty360Logo
    Pepsi Pours Memorable Customer Experiences for the Summer

    Marketers always want to differentiate themselves by providing value for their customers, and customers, in turn, gravitate toward exciting, experiential experiences. These experiences lead to enhanced customer engagement and, ultimately, greater brand loyalty. Pepsi plans to offer memorable customer experiences for its devoted fan base.

    Read-More-Button-Purple

  • Website-Mag-Logo
    Loyalty Marketing Ideas
    with a Twist

    With the majority of consumers belonging to 11 loyalty programs, companies need to step up their digital game to entice consumers to shop with them often. For some ideas, marketers may want to turn to CrowdTwist, an omnichannel loyalty and analytics platform, which provided 41 of them in a recent ebook.

    Read-More-Button-Purple

  • Loyalty360Logo
    Loyalty Program Helps USA Track & Field Keep Pace with Its Superfans

    Officials at USA Track & Field (USATF) wanted to learn more about their fans and, at the same time, offer them acknowledgement and rewards in return. Loyalty360 hosted a webinar on Tuesday titled, “How USA Track & Field Engages Superfans Through Multichannel Loyalty,” which was presented by CrowdTwist.

    Read-More-Button-Purple

  • Retail-Touch-PointsLogo
    Building Brand Loyalty Through Emotional Connections

    It would be nice to think that people make all of their buying decisions based on considerations like price, quality, or convenience. Yet time and again, studies have shown that these qualities only moderately factor into consumer buying decisions. The truth, more often than not, is that people make these choices based primarily on their emotional response to a …

    Read-More-Button-Purple

  • Press-Logos
    5 marketing analytics startups to watch
    in 2015

    With spending on marketing analytics projected to rise about 12 percent from 2014 to 2017, several startups are positioning themselves to capitalize on growth in the sector. Marketing analytics represents a lucrative slice of the overall analytics pie, which market research giantIDC predicts will reach $125 billion in 2015.

    Read-More-Button-Purple

  • AdAgeLogo
    Best Practices: How Brands Can Build Loyalty with ‘Surprise-and-Delight’ Efforts

    A pleasant surprise can make a person’s day. It might be a free drink from your favorite cafe. Or it could involve a waiter giving you a complimentary dessert at your favorite restaurant. Whatever it is, surprises make people feel special and important. For businesses, these unexpected treats help create a powerful bond with consumers — a bond that can last a long time.

    Read-More-Button-Purple

  • Loyalty360Logo
    Leveraging Multichannel Loyalty Programs to Nurture and Engage Superfans

    Superfans—they’re a hallmark of every successful brand. These highly active, socially media-savvy individuals will happily buy from a brand, tweet about an experience, review a product, and continue talking up products and services online to influence their friends. Why? It’s because they are passionate loyalists who will do just about anything to share their fandom.

    Read-More-Button-Purple

  • Colloquy-Logo
    Taking Loyalty to the Curb: What Coke, Red Lion and Others Would Spring Clean Out of Loyalty

    T.S. Eliot coined April as the cruelest month; it also could be the cleanest if we took a dustbin to some outdated loyalty practices. We asked several loyalty program operators, marketers and service providers what they’d spring clean out of loyalty marketing if they had the chance. Following are edited replies from the likes of Coca-Cola, Epsilon, Chiripfy and others.

    Read-More-Button-Purple

  • iMediaConnection-Logo
    7 ways to keep
    your customers loyal

    Loyalty is driven by two primary things — a strong emotional connection and a reciprocal relationship between two parties. So, it’s not surprising that the top three things people are loyal to are their pets (71 percent), their favorite bands (69 percent), and their sports teams (66 percent), according to a study by COLLOQUY and FanXchange.

    Read-More-Button-Purple

  • DMNews-Logo
    The Loyalty
    Equation

    An equation, by mathematical definition, declares that two expressions are equal. And loyalty is one equation that marketers have yet to solve. The root of the problem is that marketers and consumers can’t seem to agree on what loyalty actually means. Many marketers consider loyalty behavioral, based on metrics such as repeat purchase.

    Read-More-Button-Purple

  • eTail-Logo
    Why Surprise and Delight Matters
    [Infographic]

    A new infographic from CrowdTwist takes a look at how to enhance your customer relationships; when it comes to pleasing your customers, surprising them is a sure way to their hearts. Target your message and tailor your offerings in unexpected ways, and watch your relationship with your audience deepen.

    Read-More-Button-Purple

  • MomentologyLogo
    What Loyalty Marketers Can Learn
    From Dating

    How many times while checking out at a store have you been invited to join a loyalty program? Often it seems like a hassle. You’re in a rush, and the idea of holding up the line and handing over your personal data – for a modest discount — doesn’t seem like a fair trade-off. So when customers decline that invitation, are they saying they don’t like discounts?

    Read-More-Button-Purple

  • Multichannel-Merchant-Logo
    Driving Brand Loyalty in a
    Multichannel World

    The gaps between media channels are closing. A modern day shopper might check into a physical store on a mobile device, redeem a coupon received via email in-store, and then recommend that product to all friends on Facebook. It may only be one purchase, but along the way, that customer has provided a wealth of valuable data about himself or herself.

    Read-More-Button-Purple

  • PrWebLogo
    CrowdTwist Issued Patent For Systems And Methods Managing Brand Loyalty

    CrowdTwist, the pioneer in multichannel loyalty and engagement management solutions, today announced a patent for its systems and methods managing brand loyalty. The patent outlines CrowdTwist’s distinctive abilities for tracking and rewarding brand interaction and multichannel engagement.

    Read-More-Button-Purple

  • Website-Mag-Logo
    CrowdTwist’s New CEO
    Talks Loyalty Marketing

    With Series B funding in 2014 and big-name customers like TOMS, UFC, Pepsi and L’Oréal, CrowdTwist continues its momentum in 2015 with the appointment of new CEO Scott Matthews. Prior to his appointment at CrowdTwist, Matthews served as CEO of WebCollage for four years until the company’s successful exit to Answers.com in 2013 …

    Read-More-Button-Purple

  • Business2Community
    3 Tips for Keeping Consumers Loyal and Engaged in 2015

    As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards. Of course, getting people to spend that money on your company’s goods or services is increasingly difficult.

    Read-More-Button-Purple

  • Colloquy-Logo
    Reward Boosters: 5 (of 8) Ways to Promote A Loyalty Program

    Launching a rewards program is only the first step in nurturing long-term customer loyalty. A well-conceived promotional plan is required to give it legs. CrowdTwist Senior Vice President of Marketing Geoff Smith offers five tips. If marketers want their loyalty programs to grow legs, then they’ll need to have them stand for something more than points.

    Read-More-Button-Purple

  • PrWebLogo
    CrowdTwist Announces New CEO,
    Scott Matthews

    CrowdTwist, the marketing industry’s pioneer of multichannel loyalty and analytics solutions, today announced Scott Matthews as the company‘s new Chief Executive Officer. The addition of Matthews at the helm of CrowdTwist comes after the successful raise of a Series B in 2014, continued high growth in the business …

    Read-More-Button-Purple

  • Chief-MarketerLogo
    3 Tips For Keeping Consumers Loyal and Engaged in 2015

    As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards. Of course, getting people to spend that money on your company’s goods or services is increasingly difficult.

    Read-More-Button-Purple

  • Loyalty360Logo
    Strategies to Promote Your
    Loyalty Program

    Creating a loyalty program is an important step toward securing a better understanding of your customers and demonstrating value for their continuing interaction with your brand, according to the introduction of an new e-book from CrowdTwist, 8 Ways to Promote a Loyalty Program. Just building [a loyalty] initiative isn’t enough,” the e-book introduction notes.

    Read-More-Button-Purple

  • Colloquy-Logo
    Retailers Report Increase in Customer Loyalty After Personalizing Program Features

    From exclusivity to personalized product information, CrowdTwists’ ebook of 25 loyalty stats highlights a variety of consumer preferences. Getting personal is a pretty clear path to getting results in the world of loyalty programs. More than half of retailers surveyed, 55 percent, reported an increase in customer loyalty after they added …

    Read-More-Button-Purple

  • GeoMarketing-Logo
    CrowdTwist Tests Consumers’ — And Brands’ — Loyalty

    Getting consumers to share information about their interests, not to mention their location at a given moment, has never been easier — or more difficult. The technology and the rise of social media has created a smooth path for people to “check-in” and share details about their shopping experiences.

    Read-More-Button-Purple

  • Loyalty360Logo
    How Many Ways Can Marketers Differentiate Their Loyalty Programs?

    Loyalty marketers are always looking for ways to differentiate their loyalty programs to gain a competitive edge. Well, CrowdTwist has helped them out in a big way by offering a fascinating and comprehensive e-book titled, “52 Ways to Differentiate a Loyalty Program.” The e-book includes 52 mini-chapters focusing on a unique aspect of loyalty programs.

    Read-More-Button-Purple

  • IncLogo
    Customers Are Talking, But
    Are Brands Listening?

    We’ve all been there. A harmless check in at an airport restaurant or the petition you signed to keep the local bus coming to your street. It may have been just a one-time-thing but suddenly you’re getting offers for Florida real estate and pleas to join numerous other (and totally irrelevant) advocacy campaigns. You think: This is the way of the world, right?

    Read-More-Button-Purple

  • PrWebLogo
    How Two Diverse Brands Green Lighted Their Loyalty Program Initiatives

    Brands are increasingly developing multichannel loyalty offerings to reach and retain customers. As a result, consumers are demanding more than just a traditional spend and get loyalty program. In fact, 84% of consumers said they would spend more with retailers that offer points for activities other than spending.

    Read-More-Button-Purple

  • Loyalty360Logo
    Lancôme Elite Rewards Loyalty Program Flying High with Customers

    It’s only been about four months since Lancôme launched L’Oreal’s first-ever loyalty program, Lancôme Elite Rewards−which is one of the first loyalty programs unveiled by a major cosmetics brand. But the early return results have been staggering: Lancôme has seen a 60% monthly action rate from its new loyalty program. This is not a traditional loyalty program.

    Read-More-Button-Purple

  • 1to1MediaLogo
    USATF Homes In on Brand Ambassadors, Boosts Engagement Rates

    Keeping U.S. track and field fans engaged is challenging, especially when other sports like baseball, basketball, and football capture far more coverage and marketing dollars. USA Track and Field (USATF), the national governing body for cross country running, track and field, and other related sports, is tackling this issue by strengthening its connections with fans.

    Read-More-Button-Purple

  • AdWeekLogo
    Lancôme Is Getting a 60% Monthly Action Rate With New Loyalty Program

    Luxury brands are often singled out as slow adopters when it comes to digital, primarily because there’s still reluctance from consumers to buy high-ticket items online. However, marketers for L’Oreal-owned Lancôme offered data results to Adweek that suggest that it would behoove marketers in this category to focus more on cross-channel shopping …

    Read-More-Button-Purple

  • TechCrunchLogo
    Loyalty And Marketing Analytics Startup CrowdTwist Raises $9M More

    Since the company offers tools for creating online loyalty programs, co-founder and CEO Irving Fain said that a few years ago, CrowdTwist was sometimes “gravitationally lumped into the intense fervor around gamification,” but he pointed to the new funding is a sign that it has a bigger vision, one that can provide “long-term, sustainable value to brands.”

    Read-More-Button-Purple

  • CrainsLogo
    A new twist for
    software company

    Chuck Ellison has a history of working with early-stage companies. In 1981, he was the 97th employee to join Microsoft. Now he’s president and chief operating officer of software company CrowdTwist. Founded in 2009, the Manhattan-based software firm collects data and manages a rewards program for clients.

    Read-More-Button-Purple

  • ForbesLogo
    From Founder To CEO: Letting Go Is The Hardest (And Most Necessary) Part Of Running A Startup

    When Irving Fain quit his job to found CrowdTwist, a consumer loyalty engagement platform for brands in 2010, he ran up against some big roadblocks. First, the Series A-funded TechStars startup had to figure out how to grow a brand-consumer loyalty program that worked with the myriad digital platforms consumers interact with …

    Read-More-Button-Purple

  • ClickZLogo
    Lancôme Gives Points for Social Media in New Loyalty Program

    This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And social media participation is as important as purchases for this program. Behind the luxe look are hardcore customer relationship management (CRM) goals, according to Alessio Rossi.

    Read-More-Button-Purple

  • InternetRetailer-Logo
    USA Track & Field starts
    an online rewards program

    USA Track & Field, the nation’s governing body for track and field events, has debuted its first rewards program for fans who purchase official merchandise or interact with the brand on social media. With a nod to Greek mythology’s speedy Hermes and his winged sandals, those actions garner fans “wings,” can be redeemed for prizes …

    Read-More-Button-Purple

  • MediaPostLogo
    Everyone Else Is
    Doing It

    What do Amazon, Apple, and Yelp have in common? Obviously, these tech juggernauts share more than a few similarities, but one common theme is that each has fully embraced and integrated the concept of “social proof” into their core business model. From marketing, to sales tactics, to product development, these companies have successfully leveraged the main …

    Read-More-Button-Purple

  • TechCrunchLogo
    CrowdTwist Brings On Two New Board Members, Coca-Cola’s Carol Kruse And Visa’s Shiv Singh

    CrowdTwist, a social loyalty rewards platform, has today announced two new heavy-hitting board members, Carol Kruse and Shiv Singh. Kruse spent nearly 10 years at Coca-Cola, where she led the interactive marketing team as global vice president of Digital. She then went to ESPN and served as a senior vice president and then CMO.

    Read-More-Button-Purple

  • IncLogo
    4 Ways to Create Superfans
    for Your Brand

    If you’re looking for the ultimate personification of loyalty, you don’t have to look much further than the recent Super Bowl. Thousands of NFL fans, many from faraway Denver and Seattle, flooded New York City and New Jersey for an action-packed week of events and parties culminating in the big game–the most watched TV event in the world.

    Read-More-Button-Purple

  • USATFLogo
    USATF Launches Innovative
    Fan Rewards Program

    Track and field fans have the opportunity to engage with their sport and earn one-of-a-kind items as part of the USATF Rewards program, launched Monday by USA Track & Field. USATF Rewards allows fans around the world to connect, compete and be rewarded for interacting with the USATF brand and partners across multiple media platforms.

    Read-More-Button-Purple

  • Marketing-Tech-Blog-Logo
    CrowdTwist: Incentivize, Recognize and Reward Loyalty

    CrowdTwist offers a white label platform, advanced analytics and complete suite of management and reporting tools to integrate, launch, manage, and maximize your brand-building efforts. We recently had a great interview with Irving Fain on Edge of the Web Radio and it gave us insight into a company that’s truly impacting enterprise cross-channel marketing …

    Read-More-Button-Purple

  • CMSWireLogo
    Big Data Gets Smart, Personalization
    Gets Personal

    For the last few years, “mobile” has topped every trend-forecasting list across industries — with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly broke through. There’s certainly no shortage of compelling statistics …

    Read-More-Button-Purple

  • IncLogo
    What Businesses Can Learn About Loyalty Programs From Airlines’ Frequent Flier Debacle

    The U.S. Supreme Court is weighing whether a major airline crossed the line by kicking a customer out of its frequent flier program. We parse the implications for loyalty programs. The customer is always right, regardless of what some airlines will tell you. In recent months, two major U.S. airlines (Delta and Northwest) booted two customers from their …

    Read-More-Button-Purple

  • Loyalty360Logo
    Customers Want to Be Recognized and Valued in Multichannel Loyalty Programs

    Multichannel customer loyalty programs are a great way for brands to truly understand customer interactions across channels according to CrowdTwist CEO and founder Irving Fain. Fain told Loyalty 360 that the increase in the number of channels consumers use has been a catalyst for these types of loyalty programs.

    Read-More-Button-Purple

  • Genius-Logo
    Getting More out
    of Social Media

    Once upon a time, a company was ‘online’ if it had a basic website. That time, of course, is long past. Instead, a brand’s presence needs to be highly distributed across different online channels and modes. A brand may or may not have a bricks and mortar location, but it certainly has a website, a Facebook page, a Twitter account, one or several blogs, and …

    Read-More-Button-Purple

  • Retail-Customer-Experience-Logo
    Loyalty provider CrowdTwist announces partnerships with VivaKi, Acxiom and IBM

    CrowdTwist, a provider of omni-channel loyalty and analytics solutions, has announced three new partnerships with global brands VivaKi, Acxiom, and IBM. According to the companies, these partnerships represent the emergence of a new era of loyalty marketing — one in which brands can leverage user-permitted data to create personalized experiences for …

    Read-More-Button-Purple

  • Yahoo-FinanceLogo
    Most ‘personalized’ ads aren’t
    so personal: CEO

    Retailers and websites are failing to use the best data at their fingertips to target ads and offers to consumers, according to one company. Eighty percent of profits come from 20 percent of customers, and companies should focus on the data that those customers provide, including their preferences, location, age and web habits.

    Read-More-Button-Purple

  • VimeoLogo
    CrowdTwist: The ROI of the Miami Dolphins FinClub program

    Known as one of the most technologically progressive teams in the NFL, The Miami Dolphins wanted to develop a loyalty program that allowed them to: reward their most avid fans, drive purchases and renewals of season tickets, and increase fan engagement across the team’s various channels. Take a look at the ROI that the Miami Dolphins are seeing.

    Read-More-Button-Purple

  • DMNews-Logo
    News Byte: Acxiom Introduces New Operating System

    Acxiom yesterday introduced Audience Operating System, a stab at giving marketers a singular view of the customers by uniting disparate data sets such as first-party and third-party, structured and unstructured, plus quantitative consumer information. The company claims that AOS can also serve as a platform for second-party data sharing between enterprises.

    Read-More-Button-Purple

  • IncLogo
    Is Social Media Ruining
    Your Marketing?

    Social media can be a great help in getting to know your customers — unless your customers are using it to hide from you. We all want to have that local spot where we simply walk in and the clerk behind the counter gives a quick nod of acknowledgment and produces our order without another word.

    Read-More-Button-Purple

  • NationalSportForumlogo
    Dolphins Capture their fan base
    with the fin club

    In the next couple weeks, NFL teams will be opening up their training camps … and it won’t be long before footballs fill the air! And with Opening Sunday on the horizon, this week we wanted to bring you the story of one NFL team, the Miami Dolphins, that are doing some incredible things with their fan loyalty program.

    Read-More-Button-Purple

  • IncLogo
    Working With a
    Goliath: 5 Tips

    Partnering with a huge company can bring visibility and growth to your start-up. Here are five tips to help it go smoothly. For a start-up, a name-brand client can be a game-changer. Big brands can mean big opportunities, but it’s important to enter any partnership with clear goals and an understanding of potential pitfalls.

    Read-More-Button-Purple

  • Sport-TechieLogo
    CrowdTwist: The Miami Dolphins’ Social Media Rewards Platform

    It’s no secret that recent technology such as social media, wireless internet, mobile smart phones and many more, has and continues to change the world. Just about every industry has been affected by these innovations, with the sports industry being one of its greatest benefactors. CrowdTwist is a New York based start-up that provides a multi-channel …

    Read-More-Button-Purple

  • Loyalty360Logo
    Miami Dolphins Rewarding Loyal
    Fans [Case Study]

    Integrated with all team assets including: Stadium, 750 Registers, 4 Facebook & Twitter pages, Various web properties, Online eCommerce & Ticketing Systems. Known as one of the most technologically progressive teams in the NFL, The Miami Dolphins wanted to develop a loyalty program that allowed them to: reward their most avid fans, drive purchases …

    Read-More-Button-Purple

  • Pando-Logo
    CrowdTwist is changing the customer loyalty game through data

    Ask most Americans about customer loyalty programs and they’re likely to conjure up images of frequent flier accounts and grocery store rewards programs. But those decades old models are just a fraction of the story today, as brands are increasingly turning to the digital realm to market to, engage with, and reward their loyal audiences.

    Read-More-Button-Purple

  • BizTechMag-Logo
    How One Startup Made a Miami Dolphins Fan’s Dream Come True

    In the increasingly crowded landscape of customer loyalty startups, many default to offering discounts and coupons. CrowdTwist, a white-label SaaS platform for brands, is staking its claim on a different take on customer loyalty by partnering with brands to make their fans’ wildest dreams a reality.

    Read-More-Button-Purple

  • VentureBeatLogo
    Bob on Twitter, Bo on Facebook, and BJ on Pinterest are all one guy. CrowdTwist helps you sell to him

    Marketing used to be simple. You chose one of three or four channels, spent your money, and hoped for the best. The awesome and awful new digital reality, however, is that the number of channels is now infinite, and customers interact with you in multiple separate ways. Good luck tracking your spend, understanding who you’re contacting, and determining …

    Read-More-Button-Purple

  • Business-InsiderLogo
    Celebrities Aren’t The Only Brand Pitchers Who Need VIP Treatment These Days

    All you have to do is turn on your television, go online or open a magazine and it’s clear that brands pay big money for celebrity endorsements to influence consumer behavior. But the world is changing, and now this influential power is no longer in the hands of celebrities alone. Since social networks opened up and amplified lines of communication among …

    Read-More-Button-Purple

  • GigaomLogo
    Does your chocolate choice show your politics? CrowdTwist says yes

    Could the brands of chocolate you like reveal your political affiliation? According to New York-based customer relationship and loyalty startup CrowdTwist, it could. In time for Halloween and the presidential election, the TechStars-backed startup, which enables companies to track and reward consumers for their engagement …

    Read-More-Button-Purple

  • EntrepreneurLogo
    Why Most Loyalty Programs Are
    Missing the Point

    There’s nothing new about loyalty programs. One of the first programs was created by S&H Green Stamps, which got its start in the late 1800s. Today, if you check your wallet, favorable odds suggest there will be at least one card attached to your local grocery store, pharmacy or lunch spot. And that doesn’t even include membership in airline programs, hotel chains and …

    Read-More-Button-Purple

  • Sports-Business-Daily-Logo
    Dolphins launch ‘Fin’
    loyalty club

    The Miami Dolphins have generated nearly 5,000 sign-ups during an initial launch phase of a new consumer loyalty effort called The Fin Club, powered by New York-based startup CrowdTwist. The Fin Club, which made its debut last month, represents an effort by the Dolphins to measure, analyze and reward all trackable fan behavior around the team both online and offline.

    Read-More-Button-Purple

  • Mixergy-Logo
    TechStars Series: How CrowdTwist Landed Their BIG Clients – with Irving Fain

    How does a founder who felt like he could never come up with a business idea end up launching a hit company with clients that include the Miami Dolphins, Pepsi, and Sony Music. Irving Fain is the Co-founder of CrowdTwist, Inc., which provides an advanced multi-channel Customer Relationship & Loyalty platform.

    Read-More-Button-Purple

  • AdWeekLogo
    Miami Dolphins Connect Online,
    In-Stadium Loyalty

    NFL training camps are starting up this week. That means fans will start getting a better idea of how their teams might perform this season and what games they’ll want to check out. The teams would prefer those fans do their game-watching in stadiums, but that’s a hard sell considering ticket prices for good seats versus the couch-comfy view of one’s HD TV …

    Read-More-Button-Purple

  • VentureBeatLogo
    CrowdTwist: rewarding
    customer loyalty

    This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on TrendHunter’s: CrowdTwist: Everybody loves rewards.

    Read-More-Button-Purple

  • Loyalty360Logo
    Dolphin Loyalty Card Builds
    Quick Interest

    The Miami Dolphins gained 3,000 loyalty members in the first three days after launching its Fin Club Loyalty Rewards Program, the first of its kind in the National Football League, according to Claudia Lezcano, chief marketing officer. The program is designed to reward fans for many of the same behaviors they would pursue anyway.

    Read-More-Button-Purple

  • BetaNewsLogo
    Social CRM is about thinking and feeling as customers do

    New York City buzzed earlier this week when Salesforce announced it will acquire Buddy Media for $689 million. For those that have watched Mike Lazerow build the company from “a social media agency”, as people jabbed in the early days, to a true social management platform, this outcome doesn’t come as a surprise.

    Read-More-Button-Purple

  • Loyalty360Logo
    CrowdTwist Helping Companies Pull Together, Reward Various Customer Engagement Activities

    CrowdTwist, which provided the underlying platform for the Miami Dolphins’ recently announced loyalty program and provides the platform for a loyalty program for Zumiez – a program that’s been launched regionally and will be launched nationally later this month – blending consumers’ online and offline engagements to drive loyalty programs.

    Read-More-Button-Purple

  • MarketWiredLogo
    CrowdTwist Redefines Loyalty for Live Nation’s Bamboozle Festival

    Customer relationship & loyalty platform CrowdTwist today announced that it is powering loyalty for Live Nation’s Bamboozle Festival for the second consecutive year. The program remains the first of its kind for a major live entertainment event, allowing the Bamboozle Festival to recognize and reward people for their engagement, influence and impact across …

    Read-More-Button-Purple

  • StartupsFM
    CrowdTwist, a social loyalty and rewards platform, ties social to spend, quantifying social actions

    CrowdTwist is a Customer Relationship and Loyalty Platform with a focus on increasing acquisition, awareness, retention, loyalty and advocacy efforts for brands across every channel. One of the channels that they are focused on is social and so the platform is fully integrated with the top social platforms …

    Read-More-Button-Purple

  • Yahoo-FinanceLogo
    CrowdTwist Caps Record Year as Brands Extend Loyalty Beyond the Point of Sale

    CrowdTwist, the only multi-channel brand loyalty platform, today announced record growth for the past year. Growing revenue by more than 3,200% and signing, among others, Sony Music Entertainment, Zumiez, the Miami Dolphins and Pepsi as new customers, CrowdTwist now represents major global and national brands.

    Read-More-Button-Purple

  • VentureBeatLogo
    Loyalty startup CrowdTwist grows revenue 3200% with Sony & Pepsi as clients

    Consumer loyalty platform CrowdTwist, one of the graduates from TechStars NY’s first class, has announced a huge revenue growth of 3,200 percent year over year. CEO Irving Fain once complained to me that his company didn’t get much screen time on the Bloomberg reality show, since there was little drama in a startup with a steady business.

    Read-More-Button-Purple

  • Idea-MenschLogo
    Irving Fain – CEO &
    Co-Founder of CrowdTwist

    Taking the leap. Reid Hoffman once said that starting a company is like jumping off a cliff and assembling an airplane on the way down. You’re never going to have all the answers or any guarantee of success before you get started. There is a large divide between an idea and a business and you need to cross it.

    Read-More-Button-Purple

  • TechCrunchLogo
    Social Loyalty And Rewards Platform CrowdTwist Raises $6M From SoftBank And Others

    CrowdTwist, a social loyalty and rewards platform, has raised $6 million Series A funding led by SoftBank Capital and Fairhaven Capital with kbs+p Ventures, Bertelsmann Digital Media Investments and other investors participating in the round. A recent graduate of the inaugural TechStars New York class, CrowdTwist powers loyalty everywhere.

    Read-More-Button-Purple

  • Mashable-Logo
    Why Social Accountability Will Be the New Currency of the Web

    In 1932, a small town in Austria called Worgl created an economic experiment to counter the devastating effects of the Great Depression. The Mayor issued a new currency and encouraged citizens to spend it quickly to put money back in the system. People were motivated to participate in an economy based on action.

    Read-More-Button-Purple

  • Business-InsiderLogo
    The 25 Hot New York City Startups You Need To Watch

    CrowdTwist premiered at Webster Hall in April as one of the 12 TechStars NYC companies. It quickly stood out and multiple entrepreneurs and VCs told us it “had to be on this list.” Social media has traditionally been hard to measure, and CrowdTwist is helping brands understand where their efforts are being put to good use, and where they’re wasted.

    Read-More-Button-Purple

  • Adatos-Logo
    CrowdTwist Empowers Social
    Street Teams

    You have to hand it to Bamboozle Fest for its musical variety. Headliners for the three-day music festival, being held at the New Meadowlands in New Jersey this spring, include hip-hop superstar Lil’ Wayne, Jersey rockers Gaslight Anthem, emo veterans Taking Back Sunday and hair metal survivors Motley Crue (Yes, they are still alive).

    Read-More-Button-Purple