Whether brands are exploring the notion or have full-fledged loyalty programs, there’s no denying that marketers are using loyalty as an integral strategy to win and retain customers. This Q&A offers a glimpse into the minds of some of the industry’s leading marketers and thought leaders about the current state loyalty and its future.
In this Q&A, you will learn:
• The importance customer data plays in loyalty programs
• Why engagement is a critical element in loyalty strategies today
• What an omnichannel approach means for most brands
• How technology will be a driving force for loyalty and other marketing initiatives
• And much more!