The State and Future of Loyalty: Perspectives from The Experts

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The State and Future of Loyalty:
Perspectives from The Experts
As loyalty keeps evolving, so are the marketers that play
in the space. Read key perspectives from marketing
thought leaders from Plenti, 24 Hour Fitness, and more
about loyalty, challenges to overcome, and what trends
will shape the future.

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GAIN INSIGHT FROM MARKETERS, EXPERTS ABOUT LOYALTY

Whether brands are exploring the notion or have full-fledged loyalty programs, there’s no denying that marketers are using loyalty as an integral strategy to win and retain customers. This Q&A offers a glimpse into the minds of some of the industry’s leading marketers and thought leaders about the current state loyalty and its future.

In this Q&A, you will learn:

• The importance customer data plays in loyalty programs
• Why engagement is a critical element in loyalty strategies today
• What an omnichannel approach means for most brands
• How technology will be a driving force for loyalty and other marketing initiatives
• And much more!