Just like men and women vote differently in elections, they diverge in what they value and demand from brands. Marketers have to work a little harder to win attention from men, but they shouldn’t be discounted.
CrowdTwist conducted proprietary research to uncover the differences and similarities that exist between genders regarding brand loyalty. The report explores how men and women define brand loyalty, their activity in loyalty programs, and the way loyalty initiatives, rewards, and incentives impact behavior.
In the research report, you will learn:
• What types of engagement-based activities are more meaningful to women versus men
• Which rewards men and women find most valuable in a loyalty program
• What key strategies will drive greater brand engagement and affinity
• Which customers make the best advocates for your brand