The Loyalty Evolution:
Growing Investment and
the Multichannel Promise

Learn how loyalty programs fit into the marketing plans
for more than 230 brands, and why multichannel loyalty
is becoming more of a requirement to achieve success.

RESEARCH REPORT

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THE LOYALTY EVOLUTION: GROWING INVESTMENT AND THE MULTICHANNEL PROMISE

Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.