10 Ways to Surprise and Delight Customers to Drive Loyalty

Using surprise and delight tactics can do wonders to amplify customer
loyalty, but only as part of a larger marketing strategy. This e-book
highlights 10 of the newest ways brands are incorporating the approach
to build more engaged and loyal customers.

10 Ways to Surprise and Delight
Customers to Drive Loyalty

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SPARK ADVOCACY, LOYALTY WITH SURPRISE AND DELIGHT STRATEGIES

Smart brands understand the value of strengthening customer relationships. To nurture connections, sometimes organizations must go beyond what’s traditionally expected and surprise and delight customers. This e-book highlights 10 ways brands use unanticipated surprises to deepen the emotional link with consumers, reinforce loyalty, and drive positive Word-of Mouth.

In this e-book, you will learn:

• How surprises can amplify loyalty marketing
• Ways to align goals with a surprise and delight strategy
• Which segments are a good match for such an approach
• Fresh real-world surprise and delight examples
• And much more!