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SPARK ADVOCACY, LOYALTY WITH SURPRISE AND DELIGHT STRATEGIES

Smart brands understand the value of strengthening customer relationships. To nurture connections, sometimes organizations must go beyond what’s traditionally expected and surprise and delight customers. This e-book highlights 10 ways brands use unanticipated surprises to deepen the emotional link with consumers, reinforce loyalty, and drive positive Word-of Mouth. 

In this e-book, you will learn:

• How surprises can amplify loyalty marketing
• Ways to align goals with a surprise and delight strategy
• Which segments are a good match for such an approach
• Fresh real-world surprise and delight examples
• And much more!