Gain Access To The Greatest Source of Real Customer Knowledge
We provide brands with the single largest aggregated source of information on everyone who signs up for a loyalty program powered by our platform. Since rewards-based programs are opt-in, and because we’re seamlessly integrated across all brand channels, social networks and point-of-sale systems, we’re able to tie everything together in a totally new way. The online and offline data we capture across an individual’s brand engagement, social influence and spend is combined with vast information from their social graph. This depth and level of data provides marketers with the most complete understanding of individual customers as well as the patterns and profile characteristics that lead to the most successful and profitable relationships.
Consolidate Your Understanding Of True Multi-Channel Engagement
Our platform integrates across all your: online and offline brand properties, social pages, mobile apps, points-of-sale, and more. This true multi-channel integration allows you to consolidate your understanding of every individual and identify who and what channels are driving the greatest impact on your brand. So now, rather than being limited to channel-specific data, you can:
- actually identify what triggers specific brand actions
- what’s most effective at converting browsers into buyers
- who’s most influential and valuable to your bottom line
Gain The Power To Own the Entire Social Sphere
When people interact with our platform they’re incentivized to engage and connect with your brand across all the various social networks, including Facebook, Twitter, foursquare and more. These connections provide you with access to the vast amounts of data from within their social graph as well as valuable knowledge and insights that can be used to drive your marketing efforts. Now you can:
- gain insights into how socially engaged and influential an individual is with your brand
- quantify the level of an individuals social influence across their social sphere
- identify who else within your program the’re connected to
- see what other brands they favor on social networks
- measure the impact of earned social impressions on your bottom line
Finally, because you incentivize social behaviors, your most influential and engaged customers become the ones who help drive social awareness, interest and new member acquisition withint your loyalty program.
Broadcast Your Brand Across the Entire Social Landscape
We help brands drive awareness and support new member acquisition by encouraging various social posts from within our platform for a members Achievement Moments. Members of your loyalty program are given the option of posting messages out to their social nets anytime they:
- increase their rank within the program
- redeem their points for rewards
- achieve a new member level within the program
These instances provide an exciting opportunity for your customers to gain valuable social cred while simultaneously delivering earned media impressions for your brand across the social net. The response to these social postings far exceeds what marketers can achieve on their own, because postings from friends are measurably more interesting to people than those posted solely by brands.