A Points Model Built Just For You
Our extensive experience and expertise with the value of various behaviors allows us to help clients construct a unique points model based on our proprietary Points Engine. Our model assesses the value of every single brand action and assigns points to each. Points are assessed based on a number of factors, ranging from client priorities to the value each action represents to the brand and the monetary value of the rewards being offered. Because not all clicks, visits, posts or purchases are created equal, we work with each client to implement a points model that makes sense for them, their industry and their business objectives.
Ability To Offer Enticing Brand-Specific Rewards
People who are passionate about connecting with a particular brand also get excited by the opportunity to gain access to great rewards. Our platform gives brands the ability to customize the rewards they offer which can range from:
- exclusive items
- one-of-a-kind experiences
- general brand merchandise
- deals & discounts
- and more
There’s no limit to the types of rewards you can offer. Experience has shown that the more enticing the rewards, the more people continue exploring the various ways they can engage with your brand and earn points. Many of our clients find that experiential rewards have significant social and financial benefit, and tend to drive deeper and more frequent engagement than simple deals and discounts. Have a sponsor or advertising partner who’s looking for more opportunities to reach your audience? Talk to them about the various types of rewards they could offer.
Stay Protected With Our Sophisticated Anti-Gaming Protection
Nothing is more detrimental to building relationships and brand loyalty than rewarding people who are not your true brand advocates. Our proprietary patent-pending anti-gaming algorithm analyzes all user-specific interactions and identifies people who are attempting to game your loyalty program. Gamers are automatically alerted that they’re being monitored for suspicious activity and if their activity continues, they’re automatically removed from the system. This ensures that the people you reward are the people most authentically interacting with your brand.