Consolidated Data: Turns Information Into Intelligence
Data has been fragmented across media channels making it impossible for you to establish a consolidated view into:
- Who your customers are
- How often they’re engaging
- Which channels they’re connecting with
- What each customer’s value is to your brand
Our Analytics suite gathers all engagement, social and purchase data and attributes it directly to an individual. In addition, we provide answers to critical growth questions such as:
- What channels and content are driving the highest conversions to sales?
- What customer behaviors are indicative of higher spend levels?
- Which customers are pulling away from your brand?
- What should your cadence of communication be to keep them engaged while maintaining their loyalty?
Beyond attributing multi-channel engagement to a single individual, we capture data and provide analytics that tie engagement data directly to its impact on the bottom line. You can now get answers to questions such as:
- What content and channels are responsible for the most significant increases in purchase behavior?
- How effective are specific marketing efforts at both driving engagement across channels and encouraging people to join your loyalty program?
- What demographic and geographic factors are most strongly correlated to channel-specific engagement?
- Which channels are driving deeper and more frequent brand interactions?
By providing a consolidated view across channels, marketers can better assess their specific media and channel strategies holistically—and that’s what everyone’s been waiting for.
Return-On-Investment – Finally!
We provide a real-time view into the ROI that’s driven by our platform. Because we’re tied directly to your various points-of-sale, we compare the average order size of your loyalty program’s members to the spend of customers who are not members. Finally, you can see the impact of your loyalty efforts and loyal customers as well as quantify the value of your investment in our platform. To learn more about the amazing ROI we’re delivering for our clients check out our results.
Social Influence & Social Insights
Our social analytics provides robust insights into the social connections that are most relevant to your brand and your business. Whether you want to know which social activities are tied to the greatest increases in sales or who’s driving lifts in awareness, acquisition and influenced spend, we track it all. We assign each member with a score that identifies how influential they are at driving brand engagement across their social spheres. Aggregated data from sites such as Facebook, Twitter and foursquare, combined with brand-specific engagement and spend-level data provide further insights into:
- What other brands and pages your customers are interested in
- Who’s responsible for driving the greatest social impact for your brand
- What social activities and content are driving sales
- Who your biggest fans are
- How many social impressions are being delivered for your brand
- And much more…
Measuring the Bottom-Line Impact of Individuals
We look at the bottom-line impact of every member in your program and assign them with an impact number based on a proprietary series of calculations that account for:
- the direct spend of an individual
- the frequency of their spend
- the spend they influence from across their social sphere
This score can be used to segment your most influential customers and build influencer-based marketing strategies that will continue to move your business, not just drive engagement.
Commerce & Cross-Channel Attribution
A platform is only as powerful as its ability to impact the bottom line. Our Analytics suite ties every program member’s action across your brand’s channels, social efforts and mobile apps directly to sales. Now you can assess which channels are driving spend and understand how changes in channel engagement are impacting sales. By being able to attribute everything back to the financial impact it has, you can prioritize your efforts and ensure you’re investing in ways that consistently move your business forward.