The 7 Biggest Trends That Impacted Loyalty


Download our new e-book to learn more about the trends influencing customer loyalty today. 

Earning consumer loyalty in 2018 was particularly challenging. Consumer concerns around use of data in addition to increased expectations around brand experience drove a great deal of innovation in the space. This year, brands sought new ways to connect with their customers from customer journey mapping to transforming the in-store experience, to adopting and evolving their loyalty program initiatives.

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