Join us on August 15 at 1pm ET to learn how two of the leading beer brands are personalizing customer relationships through their multichannel loyalty programs.
CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences.
Since loyalty programs have evolved into a major source of customer insight, leading retailers are beginning to see the limitations of loyalty programs that are tied to store cards.
Consumers are growing skeptical of how brands are using their data. Brands can leverage loyalty programs to meet consumer expectations and build trust.